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Senitta Debunks Menstrual Hygiene Myths & Spreads Dioxin Awareness | ||
Kanpur, Uttar Pradesh, India It's high time now to break through all the myths and taboos related to menstrual hygiene with Senitta. A brand by Unicorn Hygiene, aspires to spark the flame of knowledge and enlightenment about personal hygiene and self care in the minds of women across India. Senitta is not just other sanitary napkin but has the potential to be the voice that brings a big change in the menstrual hygiene conversations and practices prevalent in the society. In India, women are ashamed or scared to discuss issues related to menstrual hygiene. With that belief in mind & hope to change the current scenario, Senitta strives to educate women about the importance of personal hygiene and the complications it can lead to if ignored. They do this by undertaking several awareness & educational campaigns, one such campaign was organised to educate young women from various educational institutions in Lucknow.
Senitta Spreading Dioxin Awareness & Debunking Menstrual Hygiene Myths In Schools at Lucknow
Followed by the session, students were asked for their thoughts & suggestions about the Senitta advertisement that was played during the event. Then the students were taught about Senitta's seven layers of protection which makes it different from other sanitary napkins in the market, via an infographic video of Senitta. In the end the students were felicitated by Senitta certificates for their cooperation & active participation in the event. Return gifts like Senitta packs, along with refreshments & sweets were given to the students & teachers as a token of appreciation. Students were also introduced to the features & benefits of Senitta’s App (Hygiene Bank).
The event has reached 9 institutes in Lucknow and inspired a total of 2758 students to take matters like menstrual hygiene seriously and to show them that, there really is "Nothing to whisper about it."
About 3EA one of the top management consulting firms with a global presence has been the force behind the brand building of Senitta. 3EA, has been handling all the marketing, branding & promotional work for the brand, right from the tagline creation to the launch. Industry veteran and a well-known brand consultant from 3EA, Dr Vibhor Mishra is the brain behind the brand positioning for Senitta. Dr. Mishra came up with a very unique tagline ‘Nothing to Whisper about it.’ for the brand. He also coined the punchline, ‘BeBoldForeverYou’reBeautiful’ which has been doing rounds across several Social Media. It can be seen that 3EA has left no stone unturned in their efforts for Senitta in terms of brand building, positioning, organizational structuring & marketing communication & providing holistic & integrated solutions. |
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