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Shoppers Stop Partners with ToneTag for Sound-Based Contactless Payments

Mar 27, 2017   12:39 IST 

Shoppers Stop, India’s leading fashion retailer, partners with ToneTag, a proximity communications firm, to integrate and deploy ToneTag sound-based contactless payments at Shoppers Stop stores. This technology will enable customers to make ‘cardless’, ‘cashless’ and ‘contactless’ payments at Shoppers Stop stores across India. The ToneTag technology will use sound-waves from mobile phones to make electronic payments.


With ToneTag’s sound pay technology, customers can make secure payments within a matter of seconds and experience a faster check out. This launch is a fintech revolution and a significant step towards the adoption of cashless payments in India – in line with the vision of Digital India.


Mr. Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. said “Our collaboration with ToneTag is yet another step in the direction of digitizing all our Shoppers Stop stores. Our paramount focus is to offer our customers a convenient, fast and enhanced shopping experience. With ToneTag’s sound-based technology, our customers will now have multiple payment options for a smooth, fast and convenient shopping experience.”


Shoppers Stop’s contribution towards digitization has been exemplary. I am a strong believer that Shoppers Stop and ToneTag will continue to strive for best consumer experience by bringing great retail technology with simple user interface.” said Kumar Abhishek, CEO, ToneTag.


ToneTag’s breakthrough technology uses audio signals or ‘tone tags’ for data exchange between devices. Payment instructions can be transmitted, using a sound signal, through a traditional phone line, without any additional hardware or software requirements or dependencies. This makes highly inter-operable and secure cashless payments possible from any mobile phone to another phone or computing device.


About Shoppers Stop

Shoppers Stop Ltd., a pioneer in modern retailing in India, has been promoted by K. Raheja Corp. Group (Chandru L. Raheja Group), one of the leading groups in the business of real estate development and hotels in the country. Shoppers Stop Ltd. along with its subsidiaries Crossword Bookstores Ltd. and Hypercity Retail (India) Ltd; and Joint Venture Companies Timezone Entertainment Pvt. Ltd. and Nuance Group (India) Pvt. Ltd. operates more than 57.38 lacs sq ft in the country.


Shoppers Stop and its associate companies are involved in retailing through department stores, specialty stores, entertainment zones and large hypermarkets.


About ToneTag

ToneTag is a product first company driven to realize mobile payments and revolutionize the proximity communication ecosystem and transforming the way devices will communicate with each other in the near future. “We believe mobile payments need to be easier, more secure and more accessible than traditional payment methods and we work to bridge the last mile in payments


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Media Contact Details
Snehal Vaidya
Adfactors PR
Sudeshna Singh
ToneTag Media Relations
Aniket Singh Chandel
Adfactors PR
+91 9987572883
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