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Shriram Automall India

Shriram Automall Joins Hand with Au FINANCIERs

Mar 23, 2015   11:40 IST 
Gurgaon, Haryana, India

Shriram Automall India Limited (SAMIL), country’s leading service provider for pre-owned vehicles and equipment, has inked an agreement with Au FINANCIERs (India) Limited, a non-banking finance company (NBFC) based in Rajasthan. The tie-up has been set on the ground of complete solutions, promised by the service provider for parking and disposal of the NBFC’s all types of pre-owned vehicles and equipment. SAMIL has committed transparent and organised bidding solutions in the disposal of their repossessed 3 wheelers, 4 wheelers, construction equipment, light commercial vehicles, medium commercial vehicles, heavy commercial vehicles, trailors, tractors, tippers, dumpers and other machinery. 24x7 safe and secured parking has also been promised in the agreement.

Commenting on the tie-up, Mr. Sameer Malhotra (CEO of SAMIL) stated, “We have been associated with Au FINANCIERs from 2013 while providing holistic solutions for the disposal of their pre-owned vehicles. Through this alliance, we are all set to take this association ahead with our multiple bidding platforms, like physical bidding, online bidding, one stop classified kiosk and private treaty”.

SAMIL will conduct regular bidding events in its Automalls, across India. The Company has recently accomplished a benchmark figure in its pan-India presence by launching its 50th Automall facility. SAMIL’s physical bidding events are strategically organised to facilitate transparent solutions on asset disposal. Online bidding events will add much more value to the entire business through their quick and convenient nature.

While sharing views on the alliance, Mr. Vishal Sharma (Asst. Vice President, Marketing, Delhi, NCR of Au FINANCIERs) quoted, “We have been extremely benefitted in the liquidation of our repossessed vehicles through SAMIL’s services. Our motto behind this tie-up is to avail complete facilities of the service provider in terms of disposal and parking”.

Apart from physical and online bidding events, SAMIL will also be dedicating its one stop classified kiosk and private treaty bidding platforms for the disposal of NBFC’s pre-owned vehicles. One stop classified kiosk will take the information of their inventory to every Shriram branch and Automalls, pan India. And, private treaty will offer better price realisation through negotiated dea

About Au FINANCIERs (India) Limited:

Au FINANCIERs (India) Limited, is a leading Non Banking Finance Company, registered with Reserve Bank of India, incorporated in the year 1996 under the provisions of the Companies Act, 1956 by Mr. Sanjay Agarwal, Chartered Accountant and first generation entrepreneur. It is engaged in the business of originating loans for Small Road Transport Operator (SRTO) and Micro, Small and Medium Enterprise (MSME) in rural and semi-urban areas.


The Company is primarily originates and underwrites secured loans for commercial vehicles. It provides loans for new vehicles and second-hand vehicles including refinancing. It offers loans for heavy and light commercial vehicles, multi-utility vehicles, tractors and three wheelers. The loans originated and disbursed qualify under Priority sector advances.


It also offers loans to micro and small manufacturers & service enterprises, tiny units and agriculture based SME activities. These Loans are mainly facilitating needs like equipment purchase, business expansion, new business start-up, technology up-gradation, working capital requirement, erection of building and sheds etc.


About Shriram Automall India (SAMIL):

Shriram Automall India Limited (SAMIL), one-of-its kind facility, is a wholly owned subsidiary of Shriram Transport Finance Company (STFC). It is India's first-ever service provider that offers various well organised and transparent bidding platforms, including physical, online, one stop classified and negotiated deals, for acquisition & disposal of pre-owned commercial vehicles, construction & industrial equipment, tractors & agricultural equipment, passenger vehicles, three wheelers and two wheelers. The company also provides various allied services, including New Look Refurbishment services, valuation, parking and finance (through STFC). It has successfully launched more than 100 bidding locations, including 50 well-structured Automalls and nearly 70 strategic parking locations, across India. The company has been awarded ISO 9001:2008 certification for its Quality Management System and rated AA from CRISIL.


For more information, please contact:


709, Best Sky Tower,

F-5, Netaji Subhash Place,

Pitampura, Delhi-110034

Tel: 011-41414444

Fax: 011-42414444



People from left to right: Mr. Rajnish Thakur (Zonal Functional Head-Business Development of SAMIL), Mr. Bhaskar Ghosh (Zonal Head – North of SAMIL) and Mr. Vishal Sharma (Asst. Vice President, Marketing, Delhi, NCR of Au FINANCIERs)
People from left to right: Mr. Rajnish Thakur (Zonal Functional Head-Business Development of SAMIL), Mr. Bhaskar Ghosh (Zonal Head – North of SAMIL) and Mr. Vishal Sharma (Asst. Vice President, Marketing, Delhi, NCR of Au FINANCIERs)
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