SoulTree Participates in Cosmoprof Asia 2014

Cosmoprof Asia 2014, the industry's leading B2B Beauty event in Asia was held from 12-14^th November 2014 at the Hong Kong Convention and Exhibition Centre. The event hosted more than 2,350 exhibitors from 42 countries and regions including 22 country and group pavilions.

The 2014 edition debuts the launch pad “Spot On Beauty” for innovative products in cosmetics, skincare, nail, hair and personal care.

SoulTree was part of the Spot On Beauty Pavilion and exhibited its product range with natural, organic and sustainability positioning from India – the land of ayurveda. The world of SoulTree at Cosmoprof comprised farmer stories, organic herbs & their healing properties and the journey from soil to shelf. The presentation attracted interest from trade buyers from diverse regions – United States, Japan, Germany, China, Philippines to name a few. The eclectic ranges of the new Colour Kohls & Organic Lipwear were clearly the crowd pullers.

About SoulTree:

SoulTree® is India’s first and the only range of certified natural beauty & personal care products developed by Vedicare Ayurveda Pvt. Ltd. The products are crafted from natural origin ingredients, using natural oils and carefully selected Ayurvedic herbs which are grown organically or wild-crafted in the Himalayas. SoulTree products carry the assurance of BDIH seal, the German hallmark for natural beauty products. In addition to the organic Ayurvedic herbs, these natural origin ingredients are derived from natural sources through strictly regulated processes to ensure that synthetic & harmful ingredients do not make their way into the products. No artificial colours, fragrances or harmful preservatives are added. SoulTree products are free of parabens and silicones. Every SoulTree product comes in a recyclable packaging. SoulTree believes in complete transparency and lists all the ingredients on each product label to allow customers to make an informed decision. SoulTree offers a wide range of skin care, hair care, bath care and beauty products available across the country in stores that stock organic and natural products.

www.soultree.in

Editorial Contact:

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