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Eros International Media Ltd.

Soundarya Rajinikanth Joins Eros International’s Leadership Team as Director Creative & Strategy

To also head Eros Digital in south India

Aug 29, 2014   14:00 IST 
Mumbai, Maharashtra, India

Eros International Media Ltd (“Eros”), a leading global company in the Indian film entertainment industry announced today the appointment of Soundarya A Rajinikanth Director Creative & Strategy for Eros and head of the company’s digital initiatives including ErosNow in south India. In her dual role, Soundarya will be spearheading Eros Digital across all the new media platforms including ErosNow, it’s on demand entertainment portal and lend her creative expertise to the company’s filmed content.

 

Welcoming Soundarya A Rajinikanth to Eros, Jyoti Deshpande, Group CEO - Eros International Media Ltd said, “We are delighted to welcome Soundarya to the leadership team at Eros. We are in an exciting phase in the company with significant progress in the digital space including ErosNow, mobile, DTH, IPTV and broadband. Soundarya’s experience in the digital domain makes her an ideal candidate to spearhead Eros’ digital strategy and make strategic inroads in South India”.

 

Speaking on her appointment, Soundarya said, “I am very happy to get involved and be a part of the digital and creative processes at Eros. Eros is an established global player with the advantage of a large content library and a vision to make quality content for the future. With a fantastic film slate lined up and such exciting digital opportunities, I am looking forward to bringing on board my experience with technology and creative inputs. With the growing south industry, its rich catalogue of content and a captive audience base, we are confident of driving further growth and making our presence felt strongly”.

 

Along with her new role at Eros, Soundarya will continue with her passion of directing films. She is presently scripting her next venture, to be produced by Eros.

 

About Eros International Media Ltd (Eros International):

Eros International Media Ltd. (BSE Script Code: 533261; NSE Script Code: EROSMEDIA) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International is part of Eros International Plc, which became the first Indian media Company to raise capital and be listed on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has a competitive advantage through its extensive and growing movie library comprising of over 1,100 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. Eros International has built a dynamic business model by combining the release of new films every year with the exploitation of its film library. For further information please visit: www.erosintl.com

 

About ErosNow:

ErosNow is the company’s on-demand entertainment portal accessible anytime, anywhere on nearly any Internet-connected screen. The ErosNow platform currently offers users thousands of new and catalogue movies from Eros as well as other major Bollywood studios, a large selection of premium television content syndicated from major TV studios as well as thousands of music videos and audio tracks. Members have several options to consume content including through monthly subscriptions, download to rent and download to own – all without advertisements. ErosNow will continue to expand its content to include the company’s full film library, as well as further third party content. For further information please visit: www.erosnow.com

 

 

Contact:

 

Amita Naidu

Eros International

+91 22 66021500

amita.naidu@erosintl.com

 

Snehal Vaidya

Adfactors PR

9820167242

snehal.vaidya@adfactorspr.com

 

Priyanka Chavda

Adfactors PR

9619378489

priyanka.chavda@adfactorspr.com


 
 
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