Tata DOCOMO Conferred with ET Telecom Award 2014 for Excellence in Energy Management

Tata DOCOMO – the unified telecom brand of Tata Teleservices – was awarded the prestigious ET Telecom Award 2014 in the category of Excellence in Energy Management, for reducing the environmental and operational impact of its infrastructure and operations across India. Tata DOCOMO’s “Project Optimus” has successfully slashed carbon footprint across 10,000 sites in India.

Project Optimus¹ helped Tata DOCOMO to achieve an overall reduction across multiple sites by reducing -

• Carbon footprint of over 78874 TCO₂

• Grid Power consumption of 46486 MWh

• Diesel consumption by 12725 KL

To meet the overall objective of completely eliminating the requirement in terms of the cost and environmental impact – for air conditioning, Tata DOCMO deployed a mix of innovative solutions which included housing indoor equipment in outdoor cabinets and using outside climate to effect the cooling process.

Speaking on the occasion, Mr Neeraj Dindore – Chief Technology Officer, Tata Teleservices Limited said, “Commitment to climate and to communities is at the core of our business at Tata Teleservices and this recognition is a testimony to the fact that the company has taken steps in the right direction. We are absolutely delighted with the ET Telecom’s recognition as it affirms our faith in the belief that Sustainability and business have to walk together hand in hand.”

The fourth edition of the ET Telecom Awards was held on 5 December 2014 which brought together more than 200 top executives from the telecom fraternity and was held in New Delhi. Instituted in 2011 ET Telecom Awards celebrates excellence for highest standards of innovation, in the telecom sector. The awards follow a very stringent process of evaluation, with 16 award categories including a public poll category.

About Tata Teleservices Limited:

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 19 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata DOCOMO and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has established a strong brand connect for Tata DOCOMO in India and has been at the forefront of redefining the telecom experience in India, launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the Photon family of wireless access devices. TTL’s bouquet of telephony services includes mobile services, wireless desktop phones, and public booth telephony and wireline services.

About ET Telecom Awards:

ET Telecom Awards presented by Global Group’ is an ultimate celebration of excellence and benchmark for the highest standards of innovation, in the ultra-competitive telecom sector.

The Economic Times, India’s leading business daily by instituting these awards has created a credible platform that truly honours the primary stakeholders in the Telecom sector. The ET Telecom Awards seeks to recognise performance and felicitate the innovators and movers and shakers of the Telecom Industry.