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Tata Motors Announces an Exclusive Online Tie-up with Carandbike.com for Online Bookings for Tiago

Mar 30, 2016   16:08 IST 
New Delhi, Delhi, India

Tata Motors today announced its exclusive online tie-up with NDTV’s new auto venture Carandbike.com for the launch of the cool new hatchback, the TIAGO. The company recently introduced once-in-a lifetime opportunity to own the Tata TIAGO and meet Lionel Messi, the global brand ambassador for the company’s Passenger Vehicle Business Unit.

 

Tata Motors recently commenced bookings on online and across its dealerships for its exciting new compact hatchback. Additionally, the customers can now pre-book the TIAGO on carandbike.com and get a chance to meet the sports icon.

 

According to Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors,We are pleased to partner with Carandbike.com to offer the most exciting opportunity to our customers to own the Tata TIAGO and meet their favorite international sports icon. This association will help us reach out to our target customers, especially youth and engage with them effectively. We are confident that this exclusive tie-up will also deliver real value for our customers.”

 

On the occasion of this launch, Vikram Chandra, Group CEO, NDTV said, 'This strategic tie-up with Tata Motors for the launch of Tata Tiago further strengthens our belief that the market is ready to change the way automobiles are currently purchased. We are very happy and excited to partner with Tata Motors, which is a testimony to the growing strength of carandbike.com in the automobile e-commerce segment. The platform’s extensive online reach combined with exciting product offerings and latest information in the automotive sector makes carandbike.com a must visit place for all auto enthusiasts. With such successful associations we look forward to further strengthening our foothold”

 

Carandbike.com positions itself as a massive marketplace for new and used cars as well as new bikes at the same destination. Features such as reviews, online insurance, accessories, loans, total cost of ownership, expert advice, all on the same platform make carandbike.com a one-stop shop for the automobile needs of all automobile enthusiasts.

 

The TIAGO, which has been designed for young people, has already received enthusiastic reviews from informed commentators, and the company is determined to place it in the market soon addressing all relevant needs of the target audience.

 

About Tata Motors

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

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About CarAndBike.com

CarAndBike.com is the one of the most exhaustive auto portal with the latest from the global automotive industry. It offers its users with information from car price, car reviews, car dealers, new bikes and everything in between. It brings together the best from the world of both, cars and bikes. Besides making online purchase /booking of new cars and bikes, the portal also allows users to buy and sell used cars as well. For more information visit http://www.carandbike.com/


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Tata Motors Ltd
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Adfactors PR- New Delhi
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