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Source Name: NourishCo

Tata Water Plus to Continue to be Official Hydration Partner of Aircel Chennai Open

Launches an exciting contest that will give ticket holders an opportunity to win a VIP Upgrade during matches

Dec 30, 2014   20:31 IST 
Chennai, Tamil Nadu, India

The organizers of the Aircel Chennai Open (ACO) today announced that the tournament has extended its association with Tata Water Plus as ‘Official Hydration Partner’ of the tournament. Fortified with the goodness of Copper and Zinc, Tata Water Plus is India’s first nutrient water from NourishCo. At India’s premier and South Asia’s only ATP World Tour event - ACO, the brand will meet the hydration needs of the players, support staff and officials. This will be the third year of the tournament’s association with Tata Water Plus.


The upcoming 20th edition of the tournament will be played at Chennai’s SDAT Stadium from January 5th to 11th 2015 and offer fans a chance to enjoy world class tennis in India. The lineup of players includes four top 25 players and three 2014 ATP World Tour Award winners.


In its capacity as an official sponsor, the brand will also be launching the special ‘VIP Experience @ ACO’ contest at its stall in the stadium’s Market Square. As part of this, two spectators who visit the stall with their ticket and answer a set of questions about the tournament stand a chance to win an exciting upgrade to the coveted VIP Box with access to the VIP Lounge every day.


KS Kuttiah, VP Marketing & Innovation, NourishCo Beverages Limited, said, “Water is increasingly playing a role that is much beyond quenching thirst and becoming a medium to deliver nutrients. We are proud to be associated with Aircel Chennai Open as the Official Hydration Partner and taking our relationship into the third successive year. We would like to congratulate the organizers for having completed two wonderful decades of organizing the event and wish them the very best for the future.”


Commenting on the partnership, Ashu Jindal, COO IMG Reliance said, “I am pleased that Tata Water Plus and Aircel Chennai Open are taking their partnership into the third year during the upcoming 2015 edition. On behalf of the Aircel Chennai Open family, I thank you for your continuous participation as an Official Partner and trust that the tournament will create enhanced value for the brand.”


Thrilling talent such as World No. 4 and Defending Singles Champion Stan Wawrinka, World No. 14 Feliciano Lopez, World No. 15 Roberto Bautista Agut, and former Champion Janko Tipsarevic returning to competitive tennis after surgery and granted a wild card will participate in the event. The Twentieth Year celebrations of India’s only ATP World Tour stop are including a host of exciting activities sure to thrill tennis fans who are waiting to enjoy scintillating tennis action at Chennai’s SDAT Tennis Stadium. Initiatives include the launch of a special logo created to mark the occasion, a renovated venue, trophy tour and a host of ongoing activities.


The Title Sponsor for the tournament is Aircel and the event is supported by a consortium of sponsors in the Platinum category, headed by the Government of Tamil Nadu.


About Aircel Chennai Open 2015

The USD 450,000 Aircel Chennai Open, owned by IMG and operated and organised by IMG Reliance, is India's and South Asia's only ATP World Tour event. Started in 1996, by IMG, a global leader in sports management and marketing, the event has completed 20 successful years of existence, branding Chennai and India on the global tennis map thus creating a legacy of sorts of promoting international tennis in India. Winner of the prestigious ATP's Player Services Award of Excellence (2006) for its outstanding organization and wonderful hospitality towards the participants and ATP's Best Marketing Award (2008), the tournament has acquired the status of a much sought-after tennis event for both players and fans alike in the International tennis circuit. The 20th edition of the event in India and 19th in Chennai will be held from 5th – 11th January, 2015 at the SDAT Tennis stadium in Nungambakkam, Chennai. The tournament is conducted in Chennai with the active collaboration of the Sports Development Authority of Tamil Nadu (SDAT) and Tamil Nadu Tennis Association (TNTA).


About NourishCo:

A joint venture between Tata Global Beverages Limited and PepsiCo India Holdings Private Limited, NourishCo aims to provide meaningful hydration solutions in the non-carbonated, ready-to-drink beverages segment in India and around the world. NourishCo is keenly focused on enhancing the hydration category in India. The portfolio includes 3 Products which straddle the Top & Bottom End of the Pyramid in the Beverages space:

  • Tata Water Plus - India’s first nutrient water, an innovative product that seeks to provide essential micronutrients

  • Tata Gluco Plus - a glucose based beverage for providing Instant energy in a cup format

  • Himalayan Natural Mineral Water - pristine source water



The group has built an expansive pipeline of innovations that will be used to fuel growth and create newer hydration solutions.

The 50:50 JV was formed in 2010 through a joint venture agreement between Tata Global Beverages Limited and PepsiCo India Holdings Private Limited. NourishCo has a vision for growth and has tremendous potential with ‘good for you’ products. For more information please visit


About IMG:

IMG is a global leader in sports, fashion and media operating in more than 30 countries around the world. IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; world-class partnerships with sponsors, brands and broadcasters; and marquee assets across entertainment, events and fashion.


About IMG Reliance:

IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India’s premier fashion event, Lakmé Fashion Week and South Asia’s only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

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