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Thai Airways
Source Name: Thai Airways

THAI Celebrates ‘Smooth as Silk’ Migration to Amadeus Altéa

Used by the majority of Star Alliance carriers, Amadeus Altéa streamlines and improves sales, reservation, inventory and departure control processes for THAI

Sep 24, 2014   19:27 IST 
Bangkok, Thailand

Thai Airways International Public Company Limited (THAI), one of the world’s most awarded carriers, and Amadeus, a leading technology partner for the global travel industry, today celebrate THAI’s successful migration to the complete Amadeus Altéa Suite.


The Amadeus Altéa Suite, already used by over 120 airlines globally, addresses THAI’s mission-critical operating functions: sales and reservations, inventory and ticketing, and departure control. The new system will support THAI’s business goals by allowing enhanced operations and functionality, to improve customer service and drive more efficient business operations.


The large-scale project, which involved training more than 12,000 THAI employees worldwide, saw over 500,000 Passenger Name Records (PNRs) and 1.5 million e-tickets moved to the Amadeus Altéa Suite. Additionally, over 60 THAI airport stations moved to Amadeus Altéa Departure Control Customer Management and Flight Management solutions.


Used by over 65% of Star Alliance members, the Amadeus Altéa Suite facilitates closer integration between partner airlines that need to share availability, fares, customer and booking information, enabling a seamless customer experience across alliance members. The Amadeus Altéa Suite is Star Alliance’s Common IT Platform (CITP).


CITP is a strategic programme, focused on the effort to better serve the customer, markedly lower IT costs and significantly increase the speed of delivering new products to market. It enables participating member airlines to improve customer services and enhance operational capabilities.


Flying Officer Suraphon Israngura Na Ayuthya, THAI’s Acting Executive Vice President, Commercial, said, "We are pleased to have implemented a system that is flexible enough to meet the demands of our passengers today, and also prepare THAI for further growth. Right from the start we knew we were in good hands, given Amadeus’ excellent track record in implementing large-scale IT systems for the world’s best airlines. The level of dedication and professionalism demonstrated by the Amadeus project team ensured that migration was smooth as silk. The successful migration helps us deliver on our commitment to put the traveller first, and is a big step forward for us as we strive to become the leading airline in Asia and among the best worldwide."


The success of a project of this magnitude would not have been possible without strong collaboration between THAI and Amadeus. We are proud to be the technology backbone for THAI, providing a scalable and robust IT environment to help THAI grow its business and improve its competitiveness in one of the most dynamic regions in the world,” added Hazem Hussein, Head of Airline Organisation, Amadeus Asia Pacific.


THAI and Amadeus have enjoyed a long term partnership since 1990. THAI also recently extended its full content agreement with Amadeus.


Notes to the editors:


About Thai Airways:

Thai Airways International Public Company Limited (THAI), the designated national carrier of the Kingdom of Thailand, was founded in 1960. During the Winter Program 2013-2014, THAI operates an average of 144 daily departures on domestic and international routes to 78 cities (79 airports) in 34 countries spanning five continents, including Europe, Africa, Asia, Australia and North America. The key to THAI’s success is its major award-winning in-flight and on-ground service, convenient schedules and on-time performance.


As of December 2013, THAI operates a fleet of 101 aircraft. By the end of the Winter Program 2013-2014 ending 29 March 2014, THAI will operate a fleet of 103 aircraft, which includes two Boeing 74F freighters. The company is 51.03% owned by the Royal Thai Government through the Ministry of Finance.


THAI’s philosophy is to provide full service to premium passengers while maintaining the highest standards of service to leisure travellers, who represent over 80% of the company’s total passenger transportation revenue. THAI aims to be the “First Choice Carrier with Touches of Thai.”


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Notes to the editors:

Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).


The Amadeus group employs around 10,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organisations globally.


The group operates a transaction-based business model. For the year ended December 31, 2013 the company reported revenues of €3,103.7million and EBITDA of €1,188.7 million.


Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.


To find out more about Amadeus please visit


Contact details:

Edelman for Amadeus

Nitha Sri/ Patrisha Lyle

Tel: +65 6733 1110


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