Xiaomi Partnership with UNiDAYS Pays Dividends as Students Flock for Discounts

Xiaomi, one of the largest consumer electronics and smartphone providers in India, is hailing the success of its partnership with UNiDAYS, the world's leading Student Affinity Network, to tap into the Gen Z student market in India.

In just two weeks Xiaomi achieved 30,000 direct student engagements through UNiDAYS

In just two weeks, Xiaomi achieved over 30,000 direct student engagements, resulting in more than 16,000 discount codes being downloaded, with each download via UNiDAYS with an average order value of 22,000 INR. Xiaomi now holds a spot in the top 5 UNiDAYS brands across India - all within its first month of launching.

With the challenge of providing a seamless gated experience to verify student status, and to promote Xiaomi to its 1M+ members across India, UNiDAYS developed a multi-channel campaign including online and in-store verification capabilities, marketing and media solutions, as well as training to 500+ in-store managers. UNiDAYS’ in-house Gen Z experts collaborated with Xiaomi to ensure the campaign connected with Indian students across multiple touchpoints, enabling the brand to verify student status seamlessly whilst driving students from acquisition to conversion. As a result, this partnership has levelled up Xiaomi’s brand presence amongst India’s Gen Z student community, boosting lifetime value from this sought-after demographic.

Mihir Bagga, India Country Lead from UNiDAYS, stated, "We're thrilled to have Xiaomi on board as our partner. With its massive buying power, the burgeoning student market represents a huge opportunity for brands across India. We're delighted with the early success of our partnership and look forward to growing this relationship further."

For further information on UNiDAYS, visit www.myunidays.com. 

About UNiDAYS

UNiDAYS is the world’s leading Student Affinity Network, with a verified global audience of over 28 million student members across 115 countries. UNiDAYS works with 800 of the world’s biggest brands globally, taking their products and services into the hearts and minds of tomorrow’s professionals, by inspiring Gen Z to discover and connect with the brands and services they need. Its global members have spent more than $5 billion through the UNiDAYS marketplace since 2018. 

Through its identity technology, secure brand-safe environment, and marketing solutions, UNiDAYS delivers reach and engagement for brand partners, maximising sales and building long-term affinity, at scale and speed across a full range of channels. The company has over 250 staff, with headquarters in Nottingham, UK, and with offices in London, New York, and Sydney.