Max Fashion
Source Name: Max Fashion

Arya Bendkhale (Pune) and Mustafa DG (Hyderabad) Winners of Max Elite Model Look India 2017

Oct 10, 2017   17:47 IST 
Mumbai, Maharashtra, India

The 4th edition of Max Elite model look 2017 contest Grand Finale was held at Goa Marriott Resort and SPA recently, the winners - Arya Bendkhale (Pune) and Mustafa DG (Hyderabad), will have the privilege of representing India in the 34th World Final taking place at Milan in November this year.



Jury (L-R) Marc Robinson, Alexandra Parolini, Vasanth Kumar, Carol Gracias


Max has now ventured into creation of a digital fashion eco system. We bring designers, models, fashion influencers, presumer’s and consumers together. Elite Model look is one of Max’s biggest success stories,using digital media to build the modeling community. This year the property reached across 8 cities, over 12.5 million youth and over 10000 participants registered for this contest. The video content delivered 1 millon youtube impressions and 2% increase in brand awareness. Max has been working closely with Influencers like fashion bloggers and celebrities to reach the right audience.


Winners - Mustafa DG and Arya Bendkhale

The Max Elite model look 2017 contest started in July, travelled todifferent cities in search for the best talent. These cities included Delhi, Bangalore, Hyderabad, Mumbai, Pune, Nagaland, Kolkata and Goa. Of the thousands of contenders, Elite Model Look India 2017 chose 16 finalists who were then trained and groomed by Industry experts like Marc Robinson – Elite Model Look India 2017 Licensee and Fashion Director, Carol Gracias – Supermodel, Clint Fernandes – hair and makeup artist, Dino Morea – Super Model and Actor.


The Finale was attended by Socialites, Fashion Designers, Stylists, Bloggers and the likes. The venue was buzzing with energy and excitement. There were a total of three rounds; the first one had models walk in black & white outfits, the second round showcased models in Max Winter Collection and the third and final round had models adorned in the breath-taking collection of renowned designer’s Wendell Rodrick’s and Arjun Khanna.


The show was judged by Alexandra Parolini – General Manager, Elite World,  Marc Robinson – Licensee, Elite Model Look India, Vasanth Kumar – Executive Director, Max Fashion and Super Model Carol Gracias runway trainer for Max EML India 2017.


The winners of the world finale win an exclusive contract with Elite and become an international supermodel. The female model who wins the international Elite Model Look Contest will receive cash prize of € 150,000 while the male model gets € 50,000.


About Elite

Founded in 1972, Elite has decades of insider experience and an incontestable awareness of emerging fashion industry trends around the world.  Elite Model Look, its prestigious model selection process, reflects this keen insight.  Elite represents thousands of models across the globe through its exclusive network of over 30 agencies. It was the first major modelling agency to have representation in the five continents and to open a Chinese office, in Shanghai in 2012. A glance at Elite’s diverse roster of models over the years confirms the agency’s preeminent position in the business.  It propelled the careers of Cindy Crawford, Stephanie Seymour, Gisele Bündchen, Linda Evangelista and Helena Christensen, guiding them on the path to supermodel success. It has also championed the likes of Cara Delevingne, Kendall Jenner, Adriana Lima, Tao Okamoto, Guinevere Van Seenus, Behati Prinsloo, Lindsey Wixson, Caroline Trentini, Liu Wen, Magdalena Frackowiak, Josephine Skiver, FeiFei Sun, Vittoria Ceretti, GretaVarlese among countless other internationally known faces. Along with its women’s division the Group represents some of the industry’s most recognizable men, such as Mark Vanderloo, Noah Mills, Alex Lundqvist, Tony Ward, Arthur Kulkov, Garrett Neff, Mark Cox, AlessioPozzi, Benjamin Eidem, Tobias Torensen, Florian Luger, Marlon Teixeira, Diego Fragoso, Richard Biedul, Tony Thornburg and Janis Ancens, through its international men’s divisions.


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About Elite Model Look

Elite has an unparalleled ability to scout promising new faces across the five continents. The Elite Model Look competition, created in 1983, is the sole contest that provides aspiring models of all backgrounds with the opportunity to approach the fashion world in a professional setting, and kick-start their careers. Elite is the only model agency in the world to have such a successful scouting tool as Elite Model Look. Managed entirely in-house, it is the most influential and professionally respected contest in the industry, making Elite stand out from the crowd. Icons such as Cindy Crawford, Stephanie Seymour, Alessandra Ambrosio, Gisele Bündchen, Constance Jablonski, FeiFei Sun, Ming Xi, SigridAgren and in recent years top models as Pauline Hoarau, Vittoria Ceretti, Greta Varlese, Ruth Bell, Benjamin Benedek, Matthew Bell and Serge Rigvava were all discovered by the Elite Model Look contest and propelled to fame.‚Äč


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About Max Fashion

Max is a leading fashion brand, now available online at and on Android & IPhone apps offering customers a one-stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 180 stores across 75 cities. The brand plans to have 200 stores in India by the end of 2017.

Jury (L-R) Marc Robinson, Alexandra Parolini, Vasanth Kumar, Carol Gracias
Jury (L-R) Marc Robinson, Alexandra Parolini, Vasanth Kumar, Carol Gracias
Winners - Mustafa DG and Arya Bendkhale
Winners - Mustafa DG and Arya Bendkhale
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