Flipkart all Set to Redefine Customer Experience with Innovative ‘Image Search’ Feature

Flipkart, India’s largest online marketplace, today, announced the launch of the new ‘Image search’ feature on its mobile app. The added feature has been uniquely designed for Flipkart’s fashion category, with the aim to provide users a real-world like shopping experience. This feature will allow the use of any image to find visually similar products on Flipkart.

With Image Search, users can now click a picture or use a photo on their phones to find fashion products of same color, pattern or style on Flipkart. In addition, users can browse a range of similar products by tapping directly on the product they like on Flipkart. This new feature aims to fundamentally change the way people shop for fashion online, by helping them find what they're looking for, without going through the usual step-by-step navigation. With more and more users accessing Flipkart through their smartphones, the company plans to use the in-built features such as camera and bring an offline-like experience with just a few clicks.

"Discovering a fashion product online varies from user to user and is more complex as compared to other categories. A lot of fashion purchase decisions are influenced by similar products seen by users. The image search feature provides a way to find similar products on Flipkart as well as reduces the search/ browsing time, making the overall product discovery and shopping experience simple.” said Flipkart’s Chief Product Officer Punit Soni.

Punit further added, "This is in line with our ambition to create a very intuitive thoughtful mobile experience that is universally accessible to everybody, regardless of whether they use text or visuals to communicate with us."

Image search feature, currently at the beta stage of development, will be available to customers through an app upgrade. With more than 75% users accessing Flipkart through their smartphones, mobile app dominates the total visits on the platform. And there will be more such innovative features and developments in the coming months.

ABOUT FLIPKART:

Flipkart is India’s leading e-commerce marketplace with 30,000 sellers and over 4.5 crore registered customers. Launched in October 2007, Flipkart has become the preferred online marketplace for enterprise owners across the nation.

Flipkart is focused on empowering sellers through exclusive workshops and training sessions for SMEs and local entrepreneurs. 

Flipkart also provides ancillary and marketing support for sellers to grow and expand their business. By developing an ecosystem that connects business owners and third-party service providers, Flipkart is enabling employment opportunities in related industries as well.

In the recent years, Flipkart has tied up with several government bodies such as FISME, DGET, NIFT, Ministry of Labour, and DC Handlooms thereby, opening up the e-commerce marketplace model to the Indian micro industries.

Flipkart currently clocks over 1 crore page visits daily, reaches 1,000+ cities, and delivers 80 lakh shipments per month backed by superior technology and supply chain.