IBD Retains the 360 Degree Communications Mandate for Grauer & Weil India Ltd

IBD India, a Percept Company, has retained the integrated communications mandate of Grauer & Weil India Ltd.

Established in 1957, Grauer & Weil India Ltd, the flagship of the group, is the only company in India to offer a wide array of surface finishing solutions like electroplating chemicals, engineering plants, high performance paints, lacquers, industrial lubricants, nano coatings, organic intermediates, effluent treatment plants and waste water recovery systems, all under one roof. Growel’s101 is the retail asset of Grauer & Weil India Ltd.

Growel’s101 is a 7.5 lakh sq ft shopping mall in Kandivali, Mumbai that was launched in 2010. The building design has been inspired by Neoclassical architectures and boasts of extensive features spanning lavish banquet halls, wedding halls and multiple retail outlets.Growels 101 has been very active in bring the local community together through executing many community based and seasonal activations and events within the mall.

Grauer & Weil India Ltd. has retained IBD as its communication agency for managing the integrated communications portfolio for Growel’s101. The Growels Management awarded the contract to IBD given the phenomenal relationship that they have shared over the past year and the innovative strategies and eye-catching creative work produced by IBD during this period.

IBD’s scope of work encompasses developing a holistic marcomm plan in tune with the vision and marketing objectives for Growels. This includes Brand Campaigns across ATL and BTL mediums, B2B Campaigns targeting the ATL and associated media, Tactical Campaigns to increase footfalls and trading density, Environmental Graphics and Designs within the Mall, Print Campaigns, Brand campaigns and Trade Centric (B2B) campaign redefining the imagery of the brand and Event Identity Communication & Collaterals thought out the year.

Mr. Rahul Gupta, Managing Director, IBD

Commenting on this prestigious account win, Mr. Rahul Gupta, Managing Director, IBD said   “Grauer & Weil India Ltd, is one of our most prestigious associations and we take great pride in being the agency of choice for the fourth consecutive year. This comes with a lot of responsibility and we are committed to do good work that creates more value for the brand.”

IBD specializes in providing holistic solutions across the brand spectrum- from advertising, films, identity management to interactive media, and other touch points. The agency work spans categories ranging from multi- national to home grown brands,

IBD is one of the few advertising agencies in India, which can boast of having a hugely diversified brand portfolio consisting of brands from industries spanning Fashion, Consumer Electronics, Baby Care, Hospitality, Personal care and Spices. The enviable and vast client list comprises Only Vimal, Morisons Baby Dreams, SYSKA LED Lights, SYSKA Accessories, SYSKA Gadget Secure, Panasonic, Georgia Gullini, Deltin Group, Vasu Pharma, Witlinger Beer, Growel 101 Mall, and the TAJ Group of Hotels. 

In today’s hyper competitive age where market dynamics change at the speed of light, brands need a new breed of agencies that identify the right creative solution at the dynamic pace of the consumer demand. IBD is one such new age agency. Perhaps that is why, at IBD, many prestigious accounts have been won in the face of stiff competition from marquee names of the advertising world. In some cases, even when the competing agency has a global alliance working for it.