The role of the press release is still relevant and prominent, and media itself has been shifting from offline to online. The press release has become the essential medium of communication of news about the company and generating media coverage for your brand. You can directly post your press releases online and get noticed among the crowd.
Social media has become an indispensable part of the online marketing engine. Reporters, investors and consumers are active on social media platforms and willing to engage with brands.
Focus not only on keywords but key phrases both long and short tail to create a high visibility impact.
Conduct demographic research on real-time user behavior. Cater your content based on the results. Use google trends to find trending content
Use natural links rather than just your website, create relevant landing pages for the topic and drop them into your Press Release.
The headline should be captivating. The length of the headline should be compact and designed to grab the user’s attention.
Be specific and tell your audience exactly what you want them to do after they read your Press Release – Give them a sign-up form, or a video to watch.
Include visuals and graphical representation to garner interest.
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