22 MarTech Terms You Should Know in 2024
--- Decoding the Language of Marketing In the dynamically growing world of communications and digital marketing, understanding the industry’s technical language is crucial. In the ever-expanding[...]
--- Decoding the Language of Marketing In the dynamically growing world of communications and digital marketing, understanding the industry’s technical language is crucial. In the ever-expanding[...]
Unveiling the Futuristic Approach In the ever-evolving landscape of modern technology, Virtual Reality (VR) and Augmented Reality (AR) have emerged as transformative tools, offering unparalleled and[...]
In today's fast-paced world, gaining media visibility and establishing authenticity is crucial for organizations. And at the heart of any successful public relations (PR) strategy[...]
In 2023, we are heading towards a world which works virtually and physically simultaneously. e Metaverse is one such medium of communication where individuals, brands[...]
"Advertising is what you pay for, publicity is what you pray for." It is an age-old saying that differentiates between Advertising and Public Relations. Advertising is[...]
Technology changes the way we live each day, and it changes the way we do business even more. The process of implementation of new technologies[...]
As marketers and communications professionals, we come across the terms Earned Media, Paid Media and Owned Media every now and then. Understanding the differences between[...]
As another year begins, the world is prepared to embark on a new journey, with hopes of leaving behind the damage done by the pandemic.[...]
Life is very uncertain and so is the crisis! Today, we are living in a world where social media has the power to influence our daily[...]
As a PR professional, be it an expert or a beginner; you mustn’t miss reading these books Reading books is a great source to learn and[...]