Decoding Owned, Earned and Paid Media. Which is good for your business?
As marketers and communications professionals, we come across the terms Earned Media, Paid Media and Owned Media every now and then. Understanding the differences between[...]
Making PR more Personal in 2022
As another year begins, the world is prepared to embark on a new journey, with hopes of leaving behind the damage done by the pandemic.[...]
Public Relations Crisis Management. Explained
Life is very uncertain and so is the crisis! Today, we are living in a world where social media has the power to influence our daily[...]
10 Books about PR that every PR practitioner must read
As a PR professional, be it an expert or a beginner; you mustn’t miss reading these books Reading books is a great source to learn and[...]
PR hacks in 2021 to boost your next PR campaign
Try some of these hacks to boost your results, traditional PR techniques seem not working anymore These exciting times of social and digital adoption have ensured[...]
6 Elements of Modern Public Relations in 2021
Communication is a continuous process which keeps evolving with the emerging technologies. A vital part of communication, Public Relations has also been developed over the[...]
How to Write a PR Brief?
4 things to remember before writing a PR brief to your PR partner A nicely written PR brief is key to find a good match PR[...]
Five Things Everyone Should Know About Public Relations
Conventionally, people think Public Relations is all about building relations and maintaining the image of a brand or service. Well, it's not the same anymore[...]
7 Most Common Myths About Public Relations Which Are Misleading
The profession of Public Relations remains shrouded in myths and misconceptions for a long time. People are in confusion about PR, advertisement and publicity and[...]
How to identify the right PR firm?
Choosing the right PR agency is a crucial decision for your brand; some of these steps may help you identify which PR partner can be[...]