22 MarTech Terms You Should Know in 2024
--- Decoding the Language of Marketing In the dynamically growing world of communications and digital marketing, understanding the industry’s technical language is crucial. In the ever-expanding[...]
Using Virtual Reality and Augmented Reality in PR
Unveiling the Futuristic Approach In the ever-evolving landscape of modern technology, Virtual Reality (VR) and Augmented Reality (AR) have emerged as transformative tools, offering unparalleled and[...]
Creating an Impactful Media List: A Key to Effective PR Strategy
In today's fast-paced world, gaining media visibility and establishing authenticity is crucial for organizations. And at the heart of any successful public relations (PR) strategy[...]
How to become a successful PR Freelancer in 2023?
In 2023, we are heading towards a world which works virtually and physically simultaneously. e Metaverse is one such medium of communication where individuals, brands[...]
PR vs Advertising. A Complete Guide to Understand.
"Advertising is what you pay for, publicity is what you pray for." It is an age-old saying that differentiates between Advertising and Public Relations. Advertising is[...]
10 Powerful Tools to Unlock the Potential of your PR campaigns [2022]
Technology changes the way we live each day, and it changes the way we do business even more. The process of implementation of new technologies[...]
Decoding Owned, Earned and Paid Media. Which is good for your business?
As marketers and communications professionals, we come across the terms Earned Media, Paid Media and Owned Media every now and then. Understanding the differences between[...]
Making PR more Personal in 2022
As another year begins, the world is prepared to embark on a new journey, with hopes of leaving behind the damage done by the pandemic.[...]
Public Relations Crisis Management. Explained
Life is very uncertain and so is the crisis! Today, we are living in a world where social media has the power to influence our daily[...]
10 Books about PR that every PR practitioner must read
As a PR professional, be it an expert or a beginner; you mustn’t miss reading these books Reading books is a great source to learn and[...]