It’s a no brainer that content is the king of digital space. Both written and video content has a robust impact on the audience. The basic mantra to achieve online success is to connect with the audience and engage them. Having a solid plan, objectives, and goals are imperative if you want to jumpstart your social media strategy. Social media is that trump card which can make anyone or anything famous overnight quite surprisingly!
But when it comes to promoting business through social media, it is not easy as it seems. To make it a successful social media strategy, your social media goals should align with your overall marketing efforts.
You will have to concentrate on the platforms where you have the highest chance to engage with your audience.
Make sure you are aware about what and why you’re posting and who is going to come across it. Your posts should look and feel unique, no matter where you post them. Figure out your priority- quality or quantity?
For example, Visual content works well on social media. Video content, especially, is ideal for grabbing people’s attention as well as conveying your personality and passion to your customers.
Demographics such as age, gender, income and location
Where they hang out online and what types of content they consume (think: what social sites they spend the most time on, what blogs they’re reading, what YouTube channels they’re watching, etc.)
The pains and problems they face on a day-to-day basis.
Yes, you need to find out what is on the top and what is the talk of the town, every day. If you see that a pattern or specific thing going viral and if it aligns with your brand and its message, then it’s not at all a bad idea to capitalize on it to fetch traffic.
Look at the current hashtags, don’t forget to use them too. Hashtags play a big role in engagement and driving more traffic like #nofilter, #tbt, #ootd…..
Source: Instagram
This doesn’t imply that you’ll have to connect your brand with everything that goes viral. No! It is extremely important to create a focused message that you can use as a standard against which to measure all of your future social media posts.
Demographic statistics for any social media network are an essential piece of data for any marketing strategy. It is very important to determine your demographics so that you come up with a tailored message to get maximum impact. A message that focuses upon the targeted folk will help you create higher quality content for the brand which resonates with your audience. When you have a substantial message to convey which you don’t waver from, you can rest assured that your social media posts will always be relevant to your audience.
For instance, if you want to post content targeting the media industry, your followers who are from the hospitality or medical industry won’t really relate to that. Therefore, instead of spamming their feed with irrelevant posts, you can always categorize the group you want to convey your message to.
You would of course want to fetch the best results via your posts and for that you need to keep a check on each post as to how it performed.
Studies have found that over 40% of the businesses don’t track their social media accurately, which suggests that they fail to know if their strategy and campaigns even worked or not. This is a sheer wastage of resources.
Identify main social media metrics which can show you proper results and these metrics need to be tracked on a weekly, monthly or quarterly basis in order to understand what changes are necessary to bring about better engagements on your posts and what posts need to be avoided. And one can learn from times, videos, articles and blogs. This is how devising a social media strategy becomes easier for each platform.
Social media is just like time, it never stays constant. Fear of missing out (FOMO) is actually a thing now and especially for someone who deals with social media. You don’t open social media for a day and bam! You lost track! There is this constant race between you and your fellow competitors as to who will catch a trend or rather make a trend first.
You have to be ahead of your competitors and grow your audience in a way that strengthens your brand identity and your industry as a whole.
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