Promote the Content on Social Media

Getting Engagement on social media for your brand is important…

It’s a no brainer that content is the king of digital space. Both written and video content has a robust impact on the audience. The basic mantra to achieve online success is to connect with the audience and engage them.  Having a solid plan, objectives, and goals are imperative if you want to jumpstart your social media strategy. Social media is that trump card which can make anyone or anything famous overnight quite surprisingly! 

But when it comes to promoting business through social media, it is not easy as it seems. To make it a successful social media strategy, your social media goals should align with your overall marketing efforts.


Let’s have a quick look at these statistics-


Further, we will discuss the 5 major points to get best engagements to your content across social media platforms.


1.Have a well-defined strategy for different social media platform

You will have to concentrate on the platforms where you have the highest chance to engage with your audience.

Make sure you are aware about what and why you’re posting and who is going to come across it. Your posts should look and feel unique, no matter where you post them. Figure out your priority- quality or quantity?


These social media platforms are ready to serve you for different purposes:

social media engagements


LinkedIn A professional network that is perfect for B2B audiences. It’s based on principles like connecting to friends (or, in the case of LinkedIn, “connections,”), posting updates, sharing and liking content, and instant messaging other users.


Twitter Likes, retweets and comments to vastly extend the reach and ability to connect with diverse groups of referral sources, industry experts, prospects and clients, members of the media, and a wide range of others who are part of the audience.


FacebookFacebook is the biggest social network worldwide with around 2.8 billion monthly active users as of the fourth quarter of 2020 According to a survey conducted by Particularly good for news/entertainment related content. While Facebook pages struggle to perform, Facebook Groups can be a great way of connecting with your ideal audience. You will get engagements in the form of likes, share and comments.


Instagram– This platform works like magic if your content is highly visual. Static images and short videos work incredibly well but it’s not as good at driving traffic back to your blog. Instagram has engagements options in the form of likes, comments, tags or mentions, Views and engagements on stories.


Pinterest– Similar to Instagram, Pinterest is highly visual. Although it’s limited to static images, it can be highly effective at driving traffic back to your blog. You will have pins, engagement and impressions on your content while posting on Pinterest.


2.Do not ghost your audience


Consistency is the most important aspect to leave an impression on your potential users or customers. As the saying goes, ‘out of sight, out of mind’, it is very relevant on social media. You need to be seen as often as possible. 

For example, Visual content works well on social media. Video content, especially, is ideal for grabbing people’s attention as well as conveying your personality and passion to your customers. 


data about social media engagements
Source: Statista


Target audiences– Keep in mind that your followers or target audiences are directed to hundred other brands like you and hence, breaking down your audience will help you figure out the following:

Demographics such as age, gender, income and location

Where they hang out online and what types of content they consume (think: what social sites they spend the most time on, what blogs they’re reading, what YouTube channels they’re watching, etc.)

The pains and problems they face on a day-to-day basis.



3.What’s trending?

Yes, you need to find out what is on the top and what is the talk of the town, every day. If you see that a pattern or specific thing going viral and if it aligns with your brand and its message, then it’s not at all a bad idea to capitalize on it to fetch traffic.

Look at the current hashtags, don’t forget to use them too. Hashtags play a big role in engagement and driving more traffic like #nofilter, #tbt, #ootd…..


Source: Instagram 

This doesn’t imply that you’ll have to connect your brand with everything that goes viral. No! It is extremely important to create a focused message that you can use as a standard against which to measure all of your future social media posts.


4.Demographic analysis important!

Demographic statistics for any social media network are an essential piece of data for any marketing strategy. It is very important to determine your demographics so that you come up with a tailored message to get maximum impact. A message that focuses upon the targeted folk will help you create higher quality content for the brand which resonates with your audience. When you have a substantial message to convey which you don’t waver from, you can rest assured that your social media posts will always be relevant to your audience.

For instance, if you want to post content targeting the media industry, your followers who are from the hospitality or medical industry won’t really relate to that. Therefore, instead of spamming their feed with irrelevant posts, you can always categorize the group you want to convey your message to.



5.Analyze post results

You would of course want to fetch the best results via your posts and for that you need to keep a check on each post as to how it performed.

Studies have found that over 40% of the businesses don’t track their social media accurately, which suggests that they fail to know if their strategy and campaigns even worked or not. This is a sheer wastage of resources. 

Identify main social media metrics which can show you proper results and these metrics need to be tracked on a weekly, monthly or quarterly basis in order to understand what changes are necessary to bring about better engagements on your posts and what posts need to be avoided. And one can learn from times, videos, articles and blogs. This is how devising a social media strategy becomes easier for each platform.


Social media is just like time, it never stays constant. Fear of missing out (FOMO) is actually a thing now and especially for someone who deals with social media. You don’t open social media for a day and bam! You lost track! There is this constant race between you and your fellow competitors as to who will catch a trend or rather make a trend first.

You have to be ahead of your competitors and grow your audience in a way that strengthens your brand identity and your industry as a whole.

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2 thoughts on “How to Create Social Media Content Which Drives Engagement?”

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  2. Scovelo Consulting says:

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