Must have habits of Continuous improvement for PR Professionals
1) Defined self-learning process – The industry is moving at a fast pace, and you need to focus on evolving with it to remain relevant. Digital integration for PR are thick and fast and spending time reading about the new trends and tools being used makes you indispensable in the long run
2) Find the right Mentor – Looking in the mirror to get true feedback which is unbiased and direct is difficult, which is why having the right mentor to fuel your continuous improvement is essential.
3) Network till you drop – Every opportunity, every successful choice is hidden behind a meaningful conversation, take every chance to meet individuals and have genuine conversations
4) Reputation and Attitude – Follow your own reputation and the impact your attitude has as closely as you would your clients campaigns. You are in the business of building reputations and ensuring yours is spotless will go a long way in landing that ideal client or that dream job
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