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How Often Should Brands Issue Press Releases? Quality vs Frequency
One of the most common questions communications teams ask is deceptively simple: How often should we issue a press release? The instinct in many boardrooms is to equate visibility with volume. If one announcement earns attention, surely four a month will multiply the impact. On the other end of the spectrum are brands that issue…
Press Release – 6 Mistakes to Avoid
It is essential to look at what creative techniques you can use to liven up the traditional Press Releases and even more to not repeat the same mistakes your competitors are making. Not Using a Call to Action: One of the most important benefits of a press releases is exposure and visibility. In most press…
Press Release Distribution – The Most Effective Marketing Strategy
Your organization generates news, announcements and shareable content every day. You are constantly building stories of innovation, research, organizational changes, new products and new events – so much great information to share but the biggest challenge you face is how to position all of this information to the right audience. Well you could look at…
Press Release – The Ultimate Guide To The Perfect Press Release
Press Release – The Ultimate guide to writing, publishing and distributing your Press Release The What, When, Where, Which and How of Press Releases – Everything you need to know from starting to think about when to create and write your Press Release to publishing it, distributing it and leveraging it for further media visibility…
When Should You Issue A Press Release?
Your organization creates news every day. You can use a press release – To inform your customers about your presence. There are various occasions when you can issue a Press Release. What do you think? When can we issue a Press Release? The occasions can be – Starting a new business – Just got incorporated,…
