Social media presence is an ongoing and consistent effort. Every time you perform any activity related to branding, promotion, marketing or even innovation – your social media feeds need to be tapped and updated. Be ever present on all social media channels.
A single Press Release while effective can have a short impact on your business. By creating a press release calendar and ensuring that you continue to tell your story and focus on the news that your organization is generating, you have the opportunity to engage with your customers on an ongoing basis.
Acquisition of new customers while is a high priority, it Is very important that you continue to interact and remind your existing customers of your presence, maintain your email list of existing customers and let them know the new things you are doing, a newsletter based on a value offering is the perfect way to do this.
A content strategy is not only a good to have these days, it is a must have, if you want to genuinely get traction in the online space. By building your blog and adding to it rich, valuable information which your target audience can benefit from, you position yourself as an expert and encourage brand loyalty.
It is imperative to attract potential customers and one of the easier ways of doing this is connecting with them at a personal level. By approaching specific groups of audiences at events and maybe even getting a speaking slot at these events gives you a great opportunity to position yourself.
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