For a media relations strategy to be successful, the following four elements must be of the highest priority. The elements ensure that you or your client is constantly visible across all platforms.
TELL YOUR STORY :
Ensure that all your communication tells a story, story that resonates strongly with news outlets and blog audiences. This gives you a higher chance of getting published and covered in the media. The aim is to share your message in an interesting and engaging manner.
Consider the following points as you tell your story:
- Who is this story about – Who are you?
- Which audience do you want to reach?
- What has your journey been till now?
- Are you adding value to your customers?
RELATIONSHIPS:
It is essential to cultivate an interactive relationship with journalists from your industry.
Engage with trade professional on Social Media and interact with them through email communications.
Use a trusted News and Press Release distribution partner to maximize the number of journalists who see your story. Cultivate the relationship with trade journalists and help them add value to their content.
RESEARCH:
Once your story is ready, you are set to release yourcommunication. Before that, you need to spend time identifying who is your target audience and how do you intend to reach them?
Look for cost-effective or budget-friendly strategies to release your communication by Guest Blogging on websites, using social media forums such as Quora, Facebook Groups, and LinkedIn groups.
Research successful strategies of your competitors and look to recreate the process they followed.
RESPONSIVE:
Always be the one who is visible and who starts the interaction with the media. Keep an open channel of communication by being proactive in your field.
Take time to understand industry trends and forecasts and provide your point of view on them.
Encourage others from your organization or your clients, to give a point of view or a commentary on the outlook for the industry and use that information to interact with the media.