Press Release Pickup Problems Brands Should Avoid
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Write Valuable Content That Journalists Want to Read
Believe it or not, the world of marketing is spun by content, be it the one-liners for a television commercial, a banner advertisement that catches the eyes on social media or a piece of interesting news you might read in a newspaper. It is all about content and hence, the increasing focus of marketers…
How Often Should Brands Issue Press Releases for Better PR Results
One of the most common questions communications teams ask is deceptively simple: How often should we issue a press release? The instinct in many boardrooms is to equate visibility with volume. If one announcement earns attention, surely four a month will multiply the impact. On the other end of the spectrum are brands that issue…
Perfect Press Release Elements That Improve Media Pickup
Press Release – The Ultimate guide to writing, publishing and distributing your Press Release The What, When, Where, Which and How of Press Releases – Everything you need to know from starting to think about when to create and write your Press Release to publishing it, distributing it and leveraging it for further media visibility…
How Press Release Distribution Helps Brands Gain Visibility
Your organization generates news, announcements and shareable content every day. You are constantly building stories of innovation, research, organizational changes, new products and new events – so much great information to share but the biggest challenge you face is how to position all of this information to the right audience. Well you could look at…
How PR Marketing Function Strengthens Brand Communication
At a time when marketing your product to the world or your next door neighbor is pretty much the same. Since it is based on their time spent online and on social media channels, the content creation and distribution prowess of Public Relations as a function may be the most critical facet of your marketing…
How Visual Storytelling Makes Press Releases More Engaging
The press release has always been a workhorse of corporate communication, but its form has evolved with every shift in how audiences consume information. What was once a purely text-driven format has now entered a new era, one shaped by the dominance of visual media. Today, the most compelling press releases are not those with…
