Content Distribution refers to any means used to disseminate content to large and targeted audiences. There are many ways to distribute content but primarily there are three broad categories.
INFLUENCER MARKETING –
Currently the most powerful content amplification method you can find. By using Influencer Marketing you can reach a huge audience instantly and credibly.
NEWS DISTRIBUTION –
Use built in authority and credibility of news platforms to reach your audience. Third party validation of your company gives you immense visibility
SOCIAL MEDIA –
One of the best ways to build your audience and create a brand message. High flexibility in the quality of content. Niche targeting and positioning
GUEST BLOGGING –
Great way to really build your following – guest blogging relationships can lead to a steady flow of traffic and lon term ROI on your content
PAID DISTRIBUTION –
Position your content by advertising to a specified audience. Native advertising platforms or PPC options can get you razor sharp leads
OWNED PLATFORMS –
As you start out this may not lead to a lot of traction, but continue to build on this and use each strategy to ultimately drive traffic here, whether it is your website or your blog
One of the oldest forms of content distribution, it still works well to this day, continue to build your list and use every opportunity to position your content
FORUMS & COMMUNITIES –
People love someone who is willing to help them, keep an eye out for questions related to your business, use your content to answer these queries