Today’s online sphere is constantly changing. If you prefer to stay in competition with your industry rivals, there is no doubt that you need to adopt these fast changes in digital marketing.
To help you learn the best trends of digital marketing in 2020 we have curated this listing of top 10 digital marketing trends of 2020.
Long past are the days when we used to appeal to customers and clients via creative hoardings or billboards hung on a highway. Additionally creative designs and attractive images of your business are no longer gonna work anymore. In 2020, it’s the era of video marketing.
Let us tell you, how?
The analytics show that video marketing is not an option now for businesses. Have a look at these numbers and decide yourself.
Videos are the easiest and most popular way to inform customers about your products. We all have faced the fact that the digital user base is shifted to mobile devices in past years.
Content consumption is maximum from mobile devices. If you are still stuck with those long emailers and white papers to communicate with your customers then the mobile screen is too small for that.
Videos are engaging, easy to recall and these are more likely to give your website more traffic because people search for videos more frequently on Google. People find videos on the web, so Google pushes the websites to a higher rank which include videos.
You need to personalize your marketing strategies and start developing a personal connection with your audience. By this, we mean personalized messages, emails and even personalized content for everybody.
Yes, this technique is already rewarding many businesses out there.
No, personalization is not limited to customizing the name of the recipient in your email list.
Personalization doesn’t require much technical knowledge or hard efforts. It needs analytical behaviour and ability to understand your customer’s interest.
When a visitor comes to your website, he/she may have questions about your products or services. You can’t always be there to answer everyone. So chatbots come into action.
This AI-based technology helps you to chat with your customers or site visitors in real-time. Many businesses and brands are already using it and they seem quite satisfied with it.
24×7 responsiveness, instant replies, accurate recall of customers history and never lose patience nature of chatbots make them the best replacement of human customer service executives. Many customers prefer interacting with Chatbots because of their outstanding customer service which meets their needs.
Digital influencers are the powerpack marketing tool of today. We all know that word-of-mouth publicity is the best publicity and an influencer can help you amplify your brand message more effectively and more personally.
Big brands use big influencers and make the best ROI out of them. You also can give a try to micro-influencers who fit in your budget and can help you to reach a wide audience.
If you are yet unaware about the basic understanding of influencer marketing then first read this.
Digital Influencers are those who have decent followers base on social media and they have good engagement and relationship with the audience. If you amplify your brand message through them, it may not reach millions of people but certainly, it will reach thousands of people who are loyal to their influencer and they can be easily converted.
A study from Adweek revealed that Micro-influencers are 67% cost-effective but had 6.7x higher engagement rate than big influencers.
Influencer marketing is the present and future of digital marketing. If you want to build trust and faith for your brand in people’s mind, don’t stop yourself to go for it.
Undoubtedly, Email marketing is the major communication channel with the highest ROI as ever. In 2020, it continues to be at the number one position in terms of ROI.
Billions of people and millions of digital marketers are already using email marketing for personal, professional, commercial and marketing purposes. Not just simple emailers and promotional mail campaigns, new trends have emerged where you can use this platform to sell your products and services.
For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019). In 2019, 293.6 Billion emails were sent and received every day and the number is increasing in 2020.
These figures are enough evidence to understand that email marketing is still the most fruitful channel which can’t be abandoned.
You must have used email marketing campaigns before but what more can you add to it in 2020?
Email marketing is the best, now it’s your turn to bring the best result out of it.
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