Top Digital Marketing Trends in 2020

Digital Marketing Trends which are Working in 2020

 

In the first part of the ‘top 10 digital marketing trends in 2020’, we discussed creating videos, running email campaigns, adopting chatbots and using influencers for brand awareness. Here we shall focus on some more interesting and useful trends which can help you build an effective digital marketing strategy.

Digital Marketing trends are moving towards automation, but marketing is becoming more humanized these days. Automation is good, but people trust more on humans than machines.

 

An endorsement by our friend may easily convince us to buy an online product rather than an advertisement or online testimonial. It’s because we all believe in humans more than anything.

 

1) Niche Based SM channels

 

Social media platforms help us to boost up our marketing efforts if done in the right way. Picking up a specific niche with a suitable social media platform is gainful for a business.

 

Let’s understand this with an example- How many Facebook & LinkedIn groups have you joined? How many posts do you see daily in your news feeds from these groups?

 

Well, you may not remember the exact number, but you can recall the frequency. If you are a regular user of social media then you would have noticed the posts from groups appear more frequently in your feeds.

 

The 2018 update in algorithm lowered the reach of most Pages even further but, simultaneously, gave group postings more priority. (Source)

 

Many businesses are already using Social Media Groups to connect with the target audience directly.

 

How to create niche-oriented SM channels?

  • To start with these groups or communities, first, evaluate and choose a platform which can be best suitable for your business. You should start observing which platform your most target customers are using.

 

  • After selecting the platform, the next step is to decide a niche or topic on which you name that group and start providing valuable information on the same topic.

 

  • It’s advised that you should not market products directly on these channels. First, start sharing knowledge and provide value to the community and stick to a single niche. People should start seeing you as an expert of that specific niche.

 

  • Running these channels isn’t a single person task. You can invite your industry friends who can contribute to that group or community. This way they would gain personal branding and your group gains growth.

 

  • Make strict rules to your channels, but always give a chance to other people to contribute. Sometimes a good question or query of a user draws more attention from the audience.

 

Once your community grows and starts recognizing you as an expert or influencer you can start marketing your products or services here, but remember to balance valuable content and marketing content.

 

2) Artificial Intelligence

 

An analysis of Forrester says, “Global Marketing Automation Spending Will Reach $25 Billion By 2023”.

There were days when AI technology was only used by robotic engineers in the laboratories. Now AI has transformed predominantly and has taken over many things which are part of our daily lives.

Many big brands like Microsoft and Uber are using robots even for doing basic tasks like the security of the surrounding areas of their offices. It is less expensive to rent a robot rather than hiring human security staff.

 

The biggest benefit of AI is that it can easily analyze consumer behaviour. It can remember for every next time when that user interacts again with your products and services online. It extracts data about the user’s search patterns and their choices from social media profiles using browser cookies and caches.

 

How AI can help in Digital Marketing?

 

  • It can help predict customer behaviour more accurately. With predictive analysis, it correlates customer characteristics with expected behaviour.

 

  • The biggest advantage you can take from AI is in your Email marketing campaigns. It can help you create personalized messages according to the behaviour of the customer. For example: If a customer is interested in buying product X, then by default he will get content and recommendations related to X only. 

 

  • Chatbots; we have already discussed the advantages of chatbots in part-1 of this article. Chatbots are the best examples of AI which can engage your customers unlike anything else.

 

  • Voice searches are the emerging trend which internet users are trying these days. You can optimize your content for voice search using AI.

 

“Have you noticed that when you search for a product on google you see Ads about the same product in your Facebook timeline. This is an example of AI marketing automation.”

 

3) Optimization of featured snippet

 

Most of the business owners spend time and money on building a great website for their business. 

What makes a website great? 

UI, UX, Page load speed, Content quality, SEO, graphics, readability and many things.


Google’s search result pages are a fresh landing page to your website these days. This example can help you better understand this point.

 

“A user searches for the best PR services in Mumbai on Google. The first result shown in the Google SERP will be an advertisement and then subsequent websites which have enough information in the meta description. A user will click on a website by reading its title and description only”.

 

The first organic result with a detailed description in Google is called a featured snippet. We must work smartly on the website’s titles and descriptions. More useful information you give in your titles, the more are the chances to get noticed by a user.

 

How to optimize for featured snippets?

 

  • Do thorough keyword research about the product or services you are providing. Use tools like aherfs and Ubersuggest to find out the relevant keywords and queries which your customers are using to find you on the web.

 

  • Try to answer the FAQs in your descriptions. More queries on Google are in the format of questions and people are looking for information. You can steal the traffic on search engines by answering the questions of visitors. Conversion chances are a lot higher if you help a user with these queries.

 

  • Put efforts in SEO and try to rank your website on the first page of Google’s SERP. By SEO, we mean keywords you choose, formatting of your posts, originality of your content, quality backlinks you’ve made and multimedia you use in your articles.

 

  • Structure of a blog and content matters the most to get featured in search engines. Use optimized keywords like How to do, meaning of, Steps to do and Comparison between.

 

Getting featured snippets can give 36% more conversion than a paid advertisement. Put efforts to get more effective results via organic methods.

 

4) Sales Funnel

 

Imagine, you launch a new product; you go to a random customer and ask him to buy the product without introducing who you are, what is your experience in the field.

 

Will you be able to sell your product in this way? Most probably, No.

 

The ideal way is:

-Reach your potential customers by using any traditional or digital method.

-Tell them about yourself and the products you make.

-Offer them a free trial of your product.

-Ask them to tell about their experience to others.

-Convert them into a paid customer.

-Keep in touch even after you make a sale.

 

Yes, that is what we call a sales funnel. It is called a funnel because it shapes like a funnel. Here we have a maximum number of people who we target in the first stage, then we filter out a smaller number of people who show an interest in our product and the number gets decreased with every next step in the funnel.

 

How to create the best sales funnel?

 

  • The basic concept of the funnel is the AIDA model of marketing. First, you need to aware people, create interest, create a desire to buy your product and finally persuade them to act.

 

  • Create a funnel which attracts a user. Depending upon your business, you can offer an eBook, free demo of the product, free masterclass to learn something or even a 7 day’s free trial of the product.  

 

  • Try to bring more traffic to your first step of the funnel. You need to catch the eyeballs of the maximum number of people to convert more out of them to the next stage of your funnel. You can use social media, search engines, email campaigns and offline events to aware more people about your product.

 

  • The primary aim of the funnel is to identify the right people who can be converted into customers. The user who engages more with a funnel is more likely to be your customer. When you re-target the same person in the next stage of your funnel, the more attention you receive.

 

  • Start with basic and get more into the funnel creation. Learn advanced techniques like building lead magnet, click magnet and amplification of funnels.

 

Sales funnels are the best way to build authentic brand value and attract valuable users to your targeting campaigns. When you use it, you will love it more.

 

5) Social Media Stories/Memes

 

Being in the latest trend not only means to use the latest tools and technologies, but to understand the people’s mindset.

 

We need to talk to generations on their terms. Everybody, especially millennials do not believe in traditional marketing style. It’s time to stylize your content according to their taste and demands.

 

We are all aware of the fact that Social Media stories and memes are catching more eyeballs as compared to long videos or informative graphics. These things are not an option now for creating good digital marketing campaigns.

 

There was a time when the big social media platforms like Facebook and Instagram were trying and testing the stories format for the personal interest of the users. But now the stories have taken over the marketing tactics.

 

Similarly, memes are not only limited to laughing and forwarding to friends now. Advanced marketers are using memes to sell their products.

 

Facebook has 1.56 billion daily users who are posting and watching stories. Source.

 

How Stories and Memes can be used for your marketing purpose?

 

  • Not only one, but almost every platform has started a stories section to engage their users. The biggest factor in the stories is that they remain active for only 24 hours. You need to choose carefully which platform is best for you.

 

  • If you are targeting a young audience, then you can go for Instagram and Snapchat but if your target is people of 30-55 age group, then Facebook will be the best option for you.

 

  • You need to create stories which are attractive yet engaging. Put a CTA in every story, which persuades the viewer to take action right after watching your story. You can include features like swipe up in your paid stories campaigns on Facebook & Instagram.

 

  • Explore options like polls, AMA, Quizzes and recommendations in your stories. These kinds of stories get more engagement as compared to the normal stories.

 

  • Videos are the future of marketing, stories which include a video have most visitors and engagement ratio. Memes in the format of video become viral instantly on these SM platforms.

 

A tip: Follow some memes pages on Instagram, see how they use memes to promote a product on their profiles. These are paid activities which bring very brand visibility and customer attraction.

 

These are top 10 digital marketing trends which are worth trying in 2020. If you have something else, you want to share with us, you can mail us to info@newsvoir.com