Emerging Trends in PR

Public Relations is all about following the trends and grabbing the attention of your target audience. PR firms look into different ways to present their products and services uniquely and now organizations are adopting these trends in their PR campaigns. Every organization or brand needs to follow the trend in the market to remain in the race.

Currently, Videos are the new way of communication for organizations. The trend of video is increasing rapidly and mainstream brands have already jumped on the bandwagon, now it’s your turn to use it effectively for your brand.

Read this article further to know all the aesthetics of emerging video trends for your brand’s promotion and how you can use it.

Why do PR trends change? How to cope-up with these changes?

For any brand or organization, it is very necessary to understand why Public Relations trends change because it will only help in going with the change. PR has been hit with many changes in recent times.  Started with Newspapers and now rolling into digital platforms.

It has become very important for companies to adopt these changes and try to be more competent in the industry. You need to carry out your branding techniques accordingly, it helps in more and more recognition of your brand.

 

 

Why videos?

There is a whole new ecosystem that favours video content. In the new times, where the internet surfing rates are so low and the streaming quality is so high, videos have become the first choice of the audience. Platforms like YouTube, Vimeo, Facebook, Insta, Snapchat optimize the video content so that the content can be streamed even with lower bandwidth. For instance, you’re traveling in the metro with earphones plugged in, what would be more convenient for you to read a content or to watch one? Yes, you got it right, watching something online is more easily accessible for today’s outgoing and busy audience.

Videos help you to convey your emotions well and it becomes two-way communication. Your target audience has the freedom to react over your campaign and you can adjust your content as per the audience’s feedback, this will help you in determining the success of your PR campaign.

 

According to the reports, people will spend 100 minutes a day watching videos in 2021 which have increased by 19% from 2019. These stats are enough to advocate increasing video trends in the market.

 

 

How to build a campaign using videos?

After knowing the aesthetics of video campaigning, next comes in our mind how to make effective videos. For this, it is important to learn about using social media platforms effectively through videos from different social media applications like Facebook and Youtube.

Read further to know the details and basics of effectively using the videos for your branding.

Create your video campaign and build your audience

You can create a Youtube channel or a page on any social media platform using your brand’s name and you can shoot your own videos, adjust through your phone, and add a lot of creativity. You just need to put the right graphics and catchy points showcasing your services at their best.

To create video has now become super easy, you just need a mobile phone and good editing software like Inshot, Canva (For Graphics), Kinemaster and if you’re using a laptop for the editing work then Adobe Premiere PRO, Filmora, etc. are your go-to softwares. These softwares will help you to shoot and edit your videos without any hassle and you can upload the video content in the various social media platforms.

The most amazing part about creating your own videos is that you will have all the access to make the content the way you want it to be. As of now, there are more than a ton of websites where you can create differently animated and graphics-based videos that can leave a huge impact on the viewers and help you in attracting people. You can also go for a subscription service where you can add more effects and features to your videos to make it unique and
interactive.

 

 

Which is the appropriate platform for social media promotion?

From Facebook to Youtube, these humongous social media platforms are now into the race of showing videos. On a regular day, we encounter a dozen videos while streaming something on YouTube and most likely click on the relevant ones too. On the other hand, Facebook can be used as one of the best video promoting platforms if you have a limited amount of funds as the platform allows you to promote your videos on prices as low as Rs 100 for a day.

 

Facebook:

Other than shooting a video and posting it on Facebook you can also use the live features of this amazing social media application. For example, you can see the official page of Miniso as they are using Facebook live to showcase their newly launched products.

Youtube:

Promotion on Youtube is the easiest and profitable for the business as Youtube has an amazing audience and the reach of Youtube is unmatchable, There are high chances of getting Viral on this social media platform.

Instagram:

IGTV has become the new spot for the video streamers, people love watching the videos on Instagram as videos here are short and creative. You should use this social media application for a better reach and also it enhances the audience of your profile on Instagram.

Short Video platforms:

Apart from that, you can also try your hands on promoting your content on various short video sharing platforms or you can say the TikTok alternatives that have emerged as one of the most downloaded and used apps all over India. Whether it is Chingari, Moj, Mitron, or TakaTak, you can go for any of them where you think you can get access to the best of the audience according to the product or principle boasted in the video content.

 

Easy on your pockets!

Video campaigns do not require any celebrity face to endorse your product or services, they just require a fine product and a creative mind to convey your emotions. If you revisit the branding techniques of Trivago or Airtel, they did not use any prominent celebrity for their content but their services got a lot of attention and those commoners became “celebs”. This is the power of social media campaigning and now you know how to use it through various handles.

Though you have to spend a little amount of money in promoting your products through videos which is comparatively very low from the conventional marketing methods and it is the best option for the emerging startups and new generation entrepreneurs.

In the near future, it can be said that these platforms will become one of the most wanted places where every brand will compete to get maximum conversions. The best part about the short video platform industry is that very soon, more new players will be joining the game which will make it easy for the people to get their content on the platforms at low rates due to the neck to neck competition that is going to take over the industry.