Getting media attention is not an easy task. When you are promoting your business or launching a new product a little media attention can go a long way. Here are a few tips on what you should do to get media attention.

Relevant And Compelling Story

To get media attention, it is essential to tell your story in such a way that engages with people. Really focus on the problem you are solving and its impact.

Be Different And Unique

In the world of innovation, everyone is running after something different. If you want media attention, then you have to be different and display a level of uniqueness – your own personal brand should show why you are different

Build Yourself As The Expert

Your experiences are what make you the best at what you do. Start building yourself up as the expert. Be the go to person for a point of view on your industry – Essentially write a lot.

Target The Right People

Doing some research is imperative. Approach the media like you would your customers, have a clearly defined strategy, build relationships and then focus on publicity.

Take Baby Steps

Leverage regional and smaller publicity to get showcased in larger and national publications. Build your story from the ground up.

Be Consistent

Being consistent is the key to success. Saying something once is not going to get you results. You have to be frequent, committed and consistent in your messaging to be noticed.