In the first part of the ‘top 10 digital marketing trends in 2020’, we discussed creating videos, running email campaigns, adopting chatbots and using influencers for brand awareness. Here we shall focus on some more interesting and useful trends which can help you build an effective digital marketing strategy.
Digital Marketing trends are moving towards automation, but marketing is becoming more humanized these days. Automation is good, but people trust more on humans than machines.
An endorsement by our friend may easily convince us to buy an online product rather than an advertisement or online testimonial. It’s because we all believe in humans more than anything.
1) Niche Based SM channels
Social media platforms help us to boost up our marketing efforts if done in the right way. Picking up a specific niche with a suitable social media platform is gainful for a business.
Let’s understand this with an example- How many Facebook & LinkedIn groups have you joined? How many posts do you see daily in your news feeds from these groups?
Well, you may not remember the exact number, but you can recall the frequency. If you are a regular user of social media then you would have noticed the posts from groups appear more frequently in your feeds.
The 2018 update in algorithm lowered the reach of most Pages even further but, simultaneously, gave group postings more priority. (Source)
Many businesses are already using Social Media Groups to connect with the target audience directly.
Once your community grows and starts recognizing you as an expert or influencer you can start marketing your products or services here, but remember to balance valuable content and marketing content.
An analysis of Forrester says, “Global Marketing Automation Spending Will Reach $25 Billion By 2023”.
There were days when AI technology was only used by robotic engineers in the laboratories. Now AI has transformed predominantly and has taken over many things which are part of our daily lives.
Many big brands like Microsoft and Uber are using robots even for doing basic tasks like the security of the surrounding areas of their offices. It is less expensive to rent a robot rather than hiring human security staff.
The biggest benefit of AI is that it can easily analyze consumer behaviour. It can remember for every next time when that user interacts again with your products and services online. It extracts data about the user’s search patterns and their choices from social media profiles using browser cookies and caches.
“Have you noticed that when you search for a product on google you see Ads about the same product in your Facebook timeline. This is an example of AI marketing automation.”
Most of the business owners spend time and money on building a great website for their business.
What makes a website great?
UI, UX, Page load speed, Content quality, SEO, graphics, readability and many things.
Google’s search result pages are a fresh landing page to your website these days. This example can help you better understand this point.
“A user searches for the best PR services in Mumbai on Google. The first result shown in the Google SERP will be an advertisement and then subsequent websites which have enough information in the meta description. A user will click on a website by reading its title and description only”.
The first organic result with a detailed description in Google is called a featured snippet. We must work smartly on the website’s titles and descriptions. More useful information you give in your titles, the more are the chances to get noticed by a user.
Getting featured snippets can give 36% more conversion than a paid advertisement. Put efforts to get more effective results via organic methods.
Imagine, you launch a new product; you go to a random customer and ask him to buy the product without introducing who you are, what is your experience in the field.
Will you be able to sell your product in this way? Most probably, No.
The ideal way is:
-Reach your potential customers by using any traditional or digital method.
-Tell them about yourself and the products you make.
-Offer them a free trial of your product.
-Ask them to tell about their experience to others.
-Convert them into a paid customer.
-Keep in touch even after you make a sale.
Yes, that is what we call a sales funnel. It is called a funnel because it shapes like a funnel. Here we have a maximum number of people who we target in the first stage, then we filter out a smaller number of people who show an interest in our product and the number gets decreased with every next step in the funnel.
Sales funnels are the best way to build authentic brand value and attract valuable users to your targeting campaigns. When you use it, you will love it more.
Being in the latest trend not only means to use the latest tools and technologies, but to understand the people’s mindset.
We need to talk to generations on their terms. Everybody, especially millennials do not believe in traditional marketing style. It’s time to stylize your content according to their taste and demands.
We are all aware of the fact that Social Media stories and memes are catching more eyeballs as compared to long videos or informative graphics. These things are not an option now for creating good digital marketing campaigns.
There was a time when the big social media platforms like Facebook and Instagram were trying and testing the stories format for the personal interest of the users. But now the stories have taken over the marketing tactics.
Similarly, memes are not only limited to laughing and forwarding to friends now. Advanced marketers are using memes to sell their products.
Facebook has 1.56 billion daily users who are posting and watching stories. Source.
A tip: Follow some memes pages on Instagram, see how they use memes to promote a product on their profiles. These are paid activities which bring very brand visibility and customer attraction.
These are top 10 digital marketing trends which are worth trying in 2020. If you have something else, you want to share with us, you can mail us to info@newsvoir.com
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