This pandemic made all of us learn to shop from homes for months. And now with the upcoming festive season sale consumers have made a beeline for online shopping. In the US alone online shopping increased by 30%. Similar behaviour is seen in markets closer home. Brands have shown a whopping demand spike across online channels. Post pandemic, consumers are set to sever ties with brands if the experience is not “safe". Traditional brands have had to hence “digitize" themselves overnight.
‘Content is the new currency for brands’ is a saying that has been picking up pace recently. The power of content increased manifold when businesses were forced to switch to the digital mode for survival. This is what made organizations across domains realize that providing relevant and... (more)
