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Press background on Orient Electric Limited
Company profile
Orient Electric Limited (OEL) is part of the diversified USD 2.4 billion Indian conglomerate CK Birla Group. A distinguished name in the Indian fan industry for more than 60 years, OEL has today established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears
 Recent press releases
Orient Electric Illuminates Sudarshan Setu, India's Longest Cable-Stayed Bridge

Orient Electric Limited (BSE: 541301, NSE: ORIENTELEC), part of the diversified USD 2.9 billion CK Birla Group, has illuminated India's longest cable-stayed bridge, Sudarshan Setu, in Gujarat’s Dwarka with a combination of its programmable facade lighting and other decorative lights. The ... (more)
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Orient Electric Lights up Iconic Buildings Across India in Tricolour for Republic Day

Orient Electric Limited, part of the diversified $2.4 billion CK Birla Group, has illuminated a number of landmark buildings and sites across India in the colours of the Indian flag, ahead of Republic Day, as part of its #OrientLightsUpIndia campaign. The list includes prominent locations like Rail... (more)
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Orient Electric Expands Exhaust Fans Range with New Models

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its Exhaust fans range with new models which have been designed with focus on four defining aspects of style, performance, efficiency, and durability. The new models come loaded with an array of user-centr... (more)
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Orient Electric Launches New Modular Switch Range

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new modular switch range called ‘Stella’ which has been designed with focus on four defining aspects of safety, durability, performance and style. The new range includes swit... (more)
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Orient Electric Launches ChefSpecial Range of Kitchen Appliances

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new ChefSpecial range of kitchen appliances, starting with ChefSpecial 1200W mixer grinder and ChefSpecial 400W Nutri blender. The range has been designed with a focus on three defining ... (more)
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Orient Coolers Promote Healthy Fresh Air During COVID

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its air coolers range with new models with the objective of providing - Fresh healthy air everywhere. Featuring premium designs and finishes, these new models come with unique AeroFan technology that provi... (more)
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Orient Celebrates Women's Day, Launches a New Line of Kitchen Appliances

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new line of kitchen appliances, starting with Miracle Diva Mixer Grinder which has been designed keeping in view the needs of nuclear and dual-income working families. With cutting-edge ... (more)
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Orient Electric Eyes Larger Pie of Premium Fans Market, Expands Range

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its premium fans portfolio with the addition of IoT-enabled and 50% energy saving inverter fans. The company currently holds 48 per cent of the premium fans market and is now eyeing an even bigger share on... (more)
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Orient Electric Launches New Range of Emergency LED Lights

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new range of Emergency LED lighting solutions which provide backup lighting for up to 4 hours during power outages. The range includes LED bulb, LED Batten, LED Recess Panel and Bulkhead which can be u... (more)
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Orient Electric Eyes Smaller Towns & Rural Areas for Growth in Fans Business

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its fans range with new variants in line with the robust demand coming in from Tier-3 & 4 markets and rural parts of the country. The company has introduced two new fans namely Summer Breeze Pro and Ra... (more)
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