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Pure Flour from Europe is a marketing and promotion programme launched in India under the charge of ITALMOPA, the Italian Milling Industry Association and co-sponsored by European Union. It aims to increase the awareness among professionals, opinion leaders and consumers in India towards the quality and uniqueness of flour from Europe as well as their versatile applications in classic EU and local recipes.
 Recent press releases
Italian Flour Companies at Annapoorna - Anufood 2022 to Promote Premium Soft Wheat Flours

After its successful launch at AAHAR, “Pure Flour from Europe”, the campaign managed by ITALMOPA - the Italian Association of Millers - and Co-funded by the European Commission to promote exports of soft wheat flour in India and to raise awareness of their high quality, wil... (more)
Pure Flour from Europe: Quality, Safety and Versatility

When you bite into a crisply crusted, light and airy pizza, fork up the most tender fresh pasta, swoon over tender pastries, break open a crusty loaf of bread or lunch on a super-satisfying delicious sandwich, you are enjoying the best: foods made of European flour. Local dishes, too: your ... (more)
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