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Press background on Axis My India
Company profile
Axis My India is India’s foremost consumer data intelligence consultancy that has revolutionized the field of election polling in the country, with an accuracy rate of ~92% spread across 28 states and 8 union territories and 2 national elections. The company has a presence in over 737 districts and has touched 85 million Indian households. It counts some of India’s largest corporations, state governments as well as Union Government in its clientele and offers a repertoire of research related services, including consumer insights, product validation, market segmentation, on-ground brand activation, personalized media solutions and micro marketing. The company publishes an annual Consumer Trust Index - spread across 45 consumer and product categories, and 1 million respondents.
 Recent press releases
Axis My India Launches "Mission India", Calls for Likeminded Young Workforce to Join the Company

The company inspires youth to contribute to its mission of improving and connecting 25 Cr. Indian households
The campaign aims at attracting talent in IT, Analytics, Research and operations, calls for 5000 youth
Axis My India, a leading consumer data intel... (more)
Axis My India Constitutes Advisory Board with Industry Experts Shashi Sinha and Vikram Sakhuja as Members

Axis My India, the country’s leading consumer data intelligence-company, announced the constitution of a pioneering advisory board, with advertising industry experts Shashi Sinha, CEO of IPG Mediabrands and Vikram Sakhuja, Group CEO of Madison Media joining the board. Mr. Sakhuja woul... (more)