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Press background on Kult App
Company profile
Kult App is a tech-first beauty and lifestyle e-commerce app that is revamping the way consumers shop online – taking their journey from content to commerce. Specializing in skincare, makeup, hair, bath and fragrance, the platform is forging international partnerships, bringing various high-end luxury brands to India for the first time. The app focuses on customization and shows a skin compatibility score derived by analysing 100,000+ skin combinations with over 100 parameters that are fed into the data panel by a team of dermatologists and cosmetic chemists. Each product based on this Skin Analysis Test along with reviews by expert dermatologists, promises the ultimate personalized shopping experience. Kult App currently has over 200 brands on board and is available on both iOS and Android.
 Recent press releases
Kult App and Estee Lauder Companies Unite to Redefine Beauty Shopping Experience

Kult App, the immersive m-commerce platform for premium and luxury beauty shopping, has announced the introduction of 6 iconic brands from Estee Lauder Companies to its platform. The two powerhouses have partnered to offer an impressive lineup of iconic beauty brands including Bobbi Brown, Too Face... (more)
Kult App launches its much-awaited Android version

Kult App, the beauty and lifestyle e-commerce app that specializes in hyper-personalisation, has launched its much awaited Android version. The app will now be available to download on both iOS and Play Store, allowing a wider audience to access its interactive shopping experience for skincare, mak... (more)
Kult App Launches in India: Tech-driven Beauty App with Under 2-Hour Deliveries in Mumbai and Less than 48 Hours Pan-India

The Kult App has launched in India bringing disruptive tech, hyper-personalisation and user specific dermatologist insights to the beauty e-commerce space. Consumers will be able to buy a wide range of premium beauty, skincare and makeup products from a wide assortment of international brands with ... (more)