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Today, Ariel leads the way in laundry detergent innovation. Thanks to near 50 years spent discovering what the women of this world need, Ariel has developed the staples of the laundry room throughout the ages.
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Survey with Househelps Show that Couples are Happier When they Share the Load

For the first time, 100 house helps gathered with actor Neha Dhupia to share insights on household inequality and its impact on relationships 
95% of house helps say that couples are happier when they share the load
More than 85% of house helps agreed that communication b... (more)
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Ariel's Latest Film Spotlights Long-term Impact of Unequal Distribution of Chores on Relationships and Urges More Men to #ShareTheLoad

78% women feel like withdrawing from the relationship because of the load on her
65% of women feel an emotional distance from their spouse, out of this 92% feel the distance has grown over time
74% women have given up on talking about sharing the load in the house
Mo... (more)
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