The LEGO®Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO®System in Play, with its foundation in LEGO®bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO®Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO®Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide.
Were you aware that 9 out of 10 kids express a desire to engage in more playtime with their parents? Furthermore, it is widely recognized that play unlocks vital skills in children. Taking this thought forward, The LEGO® Group has announced LEGO® PLAYground, which will allow both kids and p... (more)