Springwel was incorporated in 1996 and sells a variety of mattresses across foam, spring and coir categories and institutional foam through its wide distribution network of 100+ exclusive company operated stores along with a pan India network of 1000+ dealers & distributors. Historically, Springwel has been a north India dominant brand but over the last few years the company has expanded in all major metros through exclusive stores and distribution. With the recent acquisition of the company by Ananta Capital, it has embarked upon an aggressive growth plan involving pan India multi-channel distribution expansion.
Springwel Mattresses Pvt. Ltd., the pioneer in mattress innovation, launched their new ad campaign #DhangSeSoyaHotaTohYeNaHota featuring Mr Boman Irani by introducing multiple innovations in products like Pure Ortho balance, Tru Comfort and Tru Love.
