Press background on Eveready Industries India Ltd.
Company profile
With over a century-old legacy, Eveready India is the leading battery, flashlight and lighting products manufacturer. The company is a market leader in the organized Flashlights category as well as in the batteries category, where it has a market share >50%. Additionally, Eveready India has a diverse product portfolio that includes consumer and professional lighting solutions, along with electrical accessories. Today, the company’s products are sold in over 4 million outlets Pan-India, while operating 6 manufacturing plants with a sizeable 5000+ town direct distribution network.
Eveready India is more than just a company, becoming a part of life for many Indians since 1905 when the journey first began. In 1934, Eveready Industries India was incorporated which soon developed as the leader in the dry cell batteries sector. With time, the company earned its name and the brand etched a place in the consumers’ hearts within and outside India.
Ultima Alkaline battery and Neeraj Chopra signifies a convergence of two champions who share a commitment to excellence and innovation.
The TVC highlights the importance of uninterrupted playtime for children's imagination.
Eveready's Ultima Alkaline batteries with 400... (more)
Apr 08, 2024 16:20 IST
Eveready Industries India Ltd.
Eveready's DEI commitment for its Maddur Plant boasts 55% women on the shop floor and 5% in staff. The plant offers safe transportation and on-site clinics to meet the needs of their female employees along with on-site childcare services to assist working mothers
The SheMaker Summit... (more)
Mar 06, 2024 15:50 IST
Eveready Industries India Ltd.
In collaboration with Ogilvy, Eveready decks up Kolkata with a unique light and sound show to celebrate Durga Pujo
Eveready displayed Maa Durga in her radiant form as Goddess of Light
‘Aalor Pujo’ highlights the traditional Indian art forms, spotlighting the artist... (more)
Nov 02, 2023 17:54 IST
Eveready Industries India Ltd.
The campaign spotlights how children learn important values and lessons through non-stop play with battery-powered toys.
Demonstrates 400% more power of Ultima range that empowers non-stop play with battery powered toys.
With Anti-Leak ... (more)
Sep 28, 2023 16:50 IST
Eveready Industries India Ltd.
Eveready’s revamped logo marks a strategic brand transformation, forging a future-ready, self-aware brand committed to trust, quality, innovation, collaboration and care
The new logo reflects inspiration from the infinity loop which transforms into a fluid shape symbolizing an end... (more)
Aug 29, 2023 16:31 IST
Eveready Industries India Ltd.
The TVC sheds light on everyday heroes
Eveready’s Boomlite DL 85 torch is India’s fastest-charging rechargeable torch with versatile functionality
Link to the video: www.youtube.com/watch?v=Kntr_OGQ1gs
Eveready Industries India Ltd., the mark... (more)
Jul 21, 2023 17:30 IST
Eveready Industries India Ltd.
