Saarru, the pioneering Indian soup brand, revolutionizes kitchens with its innovative and easy-to-cook soup mixes. Catering to the dynamic urban working women, Saarru ensures a safe and delightful culinary experience, aligning with the modern multitasker managing both family and work. Recognized as the first native soup mix in India, Saarru focuses on online visibility and sales through e-commerce platforms. The brand extends its accessibility through vending machine variants and soup carts, reaching diverse consumer segments. Within a brief period, Saarru has become a sought-after choice, aiming for significant market presence with a target of 1 ton for each variant by March 2024.
The Peninsular Export Company has recently launched SAARRU, India’s first native soup with local variants. The brand offers three varieties of soup mixes based on regional cuisine and will soon be expanding its portfolio by adding more flavors. Available in both the B2C and B2B markets across... (more)
