Pahari Roots was born in the year 2020 with a realization that the heirloom rhizomes of the World’s Finest Turmeric would be lost forever. Many farmers in Meghalaya were struggling to sell their produce and get fair prices due to which several houses stopped cultivating turmeric.
We learnt about the various government initiatives and Mission Lakadong and felt we too should contribute in whatever way we can. This is when we decided to take up the challenge and introduce this potent healing miracle spice to the world and help the farmers earn what they truly deserve.
With meagre budgets, big dreams, and no prior experience in food industry we knew it wasn’t going to be easy. Everything was done in-house from logo making to the packaging design. We left behind our bag of clothes and instead flew with a bag full of the Golden Spice to be in time for our first Exhibit in Mumbai.
Today, Pahari Roots is a brand that stands for premium quality pure indigenous produce from Northeast, and we are so grateful to each one of you for your love and support.
Pahari Roots, a brand dedicated to introducing the finest ingredients from North East India to culinary enthusiasts, is thrilled to announce its prestigious win as the 'Best Emerging Brand of the Year' at the Food Connoisseurs India Convention - West Edition 2024.
