Croma is a chain of multi branded electronics retail stores in India. Croma is run by Infiniti Retail Limited, a 100% subsidiary of Tata Sons, a Tata Enterprise a globally recognized brand that stands for trust and reliability. Launched in October 2006, the chain now has 96 outlets across 16 major cities of India. Croma sells over 6000 products in the stores from 5 lead categories namely Home appliances, Entertainment, IT products, Digital imaging and Communication. Croma came in with a strong intent to help consumers in their buying process. This is aptly expressed in the brand’s tagline- “We help you buy”. The pillars on which this promise stands are Knowledgeable and helpful staff, wide range of brands and products, post-sale service assurance and International shopping experience.
Infiniti Retail Ltd, the subsidiary of Tata Sons, which manages the consumer electronics retail business of the Tata group under the brand name “Croma”, has announced the appointment of Mr. Avijit Mitra as the Chief Executive Officer.
Mr. Mitra was the Chief Financial Officer of... (more)
Infiniti Retail Ltd. and Snapdeal.com today announced that the companies have entered into a strategic partnership. Under this, products across various electronics categories like Mobiles, Tablets, and Laptops etc. which are available at the Croma stores will now also be made available for purchase... (more)
The newest edition of Croma Home Stories survey reveals regional peculiarities regarding the way Indians use and treat their electronic home appliances
The latest installment of the nation-wide study Croma Home Stories today revealed additional particularities of the ‘human-machine&rs... (more)
