Honor is an independent Internet Smart Phone brand under Huawei. Honor is the World’s leading smartphone e-brand. The target consumers of Honor are digital native generation , a group that live in the internet, spending more than one third of their time online for social and entertainment, shopping, studying or simply staying connected. They are young, vibrant and driven by passion. Honor brand has clocked sales of over 20 million honor phones in 2014, accounting for a global revenue of about 2.4 billion USD with a 24 times increase. Honor has been expanding aggressively in global markets, and has successfully launched in 57 global markets within 6 months in 2014, entering the bestselling charts in most of the European countries honor launched. Accordingly, honor obtains a huge user base which has yielded powerful mouth-spreading asset. Honor products also enjoy global aesthetics, super processing technology and massive patent support. The three basic characteristics of honor product: best camera, long battery life and remarkable craftsmanship. Honor is born for ultimate tech innovation
