Latest News
Press background on Wrogn
Company profile
Wrogn (pronounced wrong), launched in October 2014, is a breakaway youth fashion brand which is inspired by the distinctive sense of style and the enormous youth appeal of cricketing genius, Virat Kohli. WROGN is an extension of his bold and dynamic personality which is expressed in each piece of clothing. WROGN is targeted towards open minded and progressive young men, who like to make their own choices in life. The brand is experimental in its ethos and product philosophy. WROGN is one of the highest selling fashion brands on fashion portal Myntra and is available in prominent Shoppers Stop locations.
 Recent press releases
Wrogn Joins Hands with Disney to Launch Made to Play, an Apparel Collection that Evokes Nostalgia through Beloved Disney Characters

Wrogn, the youth fashion brand co-owned by Virat Kohli, has collaborated with Disney to launch Made to Play, a collection of fashion apparel for Men. The collection represents a fun amalgamation of nostalgia and contemporary style, leaning into pop-culture that transcends the boundaries of fashion.... (more)
Share
Wrogn Launches Wrogn Mystery - Creates Massive Curiosity and Intrigue with #IYKYK Campaign

Wrogn, the leading fashion and apparel brand for men in India, co-created by Virat Kohli, has launched a new campaign, Wrogn Mystery, that has created a buzz and intrigue among its followers. The brand and Virat Kohli posted mysterious images on its social media handles showing Virat Kohli with unr... (more)
Share
Wrogn and Virat Kohli Foundation Partner with Bollywood Icons Karan Johar and Badshah for a Limited-Edition Capsule Collection

Wrogn, India’s leading youth fashion and apparel brand for men co-created by Virat Kohli, announced the launch of a limited-edition capsule in collaboration with the Virat Kohli Foundation. This collaboration is a monumental moment as it brings together three of India's most prominent per... (more)
Share
Women’s Day Message by Virat Kohli's 'Wrogn' Gets Showcased by Time Magazine Along with Messages from Hillary Clinton and Emma Watson

Wrogn’s latest message on International Women’s Day has been one of the most shared message in the world. On March 8, Wrogn posted a picture of Virat on its Facebook page, apologizing to girls for cat-callers, jerks and stalkers, among others. Within hours, it viralled out.
&nbs... (more)
Share
WROGN Auditions get Sachin Tendulkar and Virat Kohli Tweeting

The last two days have seen some exciting twitter action between cricketing legend Sachin Tendulakar and the current team captain, Virat Kohli. It all started when Sachin tweeted "Hey @imVkohli, I want to play!" Coming on the heels of Virat Kohli making it to the list of the owners of UAE... (more)
Share
WROGN Launches its Largest Campaign – The Wrogn Auditions

Popular breakaway youth fashion brand WROGN is set to launch its largest campaign this September, with Indian cricket captain Virat Kohli. Titled Wrogn Auditions, the campaign is a unique concept inviting the audience to “Audition” for wining a Hangover Weekend in Las Vegas. Through thi... (more)
Share