Imara, launched in February 2015, is all about reinventing fashion classics and creating a contemporary product narrative for ethnic wear, targeted at the young woman of today. Bollywood diva Shraddha Kapoor is the face for Imara, and offers a refreshing touch on fashion, for the young and the stylish. The product designs reflect the changing outlook of the Indian woman. What women did once upon a time, is not relevant today and women, today, look at life in in a more carefree, liberated and progressive manner and that’s the target audience that Imara reaches out to. Imara is presently retailed at select stores of Central, Ethnicity, Shopper’s Stop and available online on Amazon, Flipkart, Jabong, Myntra and Snapdeal.
Renowned Ethno-chic Women’s wear brand by Shraddha Kapoor – IMARA, announces the launch of an exciting and more elaborate AW15 Collection, this season. A contemporary rendition of the conventional, the IMARA brand ethos is one of a modern Indian adaption of classics, from once upon a ti... (more)
