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Press background on Aditya Birla Fashion and Retail Ltd.
Company profile
Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd's (ABNL) Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India's No 1. Fashion Lifestyle entity, growing at a rate in excess of 20 percent over the last 5 years. ABFRL altogether hosts India's largest fashion network with over 7,000 points of sale across over 375 cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.
 Recent press releases
ABFRL Launches Innovation Challenge to Find Alternatives to Plastic Packaging in Collaboration with Circular Apparel Innovation Factory

Aditya Birla Fashion and Retail Ltd. (ABFRL) has launched a first-of-its-kind open Innovation Challenge with Circular Apparel Innovation Factory (CAIF) to spearhead a change in packaging and find innovative alternatives to plastics.
 
According to an estimate by the ... (more)
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Aditya Birla Fashion and Retail Announces its Foray into the Branded Ethnic Market through 100% Acquisition of Jaypore

India’s leading fashion company, Aditya Birla Fashion and Retail Limited begins a new chapter in its growth story with 100% acquisition of ‘Jaypore’; an Indian online and offline retailer, that offers curated collections of handmade, handwoven and handcrafted apparel... (more)
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Forever 21, a Los Angeles Brand Launches 1st Store in Lucknow with Bipasha Basu

Forever 21, the most loved international fast fashion brand from Los Angeles, California, and part of Aditya Birla Fashion and Retail Ltd. debuts in Uttar Pradesh with its first store in Lucknow. The sprawling new store is spread across 8500 sq ft. of retail space and is located in the hear... (more)
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Ted Baker Opens his First Store in India in Partnership with Aditya Birla Fashion and Retail Limited

Already well-known for his international excursions and extensive search for gems across the globe, Ted Baker is proud to announce the beginning of an exciting new chapter, as he expands his global empire with his first store in India. Situated inside the prestigious Chanakya Mall in New De... (more)
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Louis Philippe from Aditya Birla Fashion and Retail Ltd. Enters Nepal

Launches its first Exclusive Brand Outlet in Lalitpur, Nepal
H.E. Manjeev Singh Puri, Ambassador of India to Nepal inaugurated the store
 
Aditya Birla Fashion and Retail Ltd. announced its premium menswear brand, Louis Philippe’s foray into Nepal with... (more)
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Marketing Convergence between Khadi & Village Industries Commission, Ministry of MSME, Government of India and Aditya Birla Fashion and Retail Ltd.

 
Adding a new strength to Khadi India’s fashion power-house, Aditya Birla Fashion and Retail Ltd. and Khadi and Village Industries Commission, Ministry of MSME, Government of India today announced a strategic collaboration to strengthen the synergies between the two icon... (more)
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Aditya Birla Fashion and Retail Strikes a Deal with Global Luxury Brand `Ted Baker’

Aditya Birla Fashion and Retail Ltd. has signed an exclusive deal with UK’s most successful fashion brand, `Ted Baker’.
 
 
Mr. Ashish Dikshit, Business Head, Aditya Birla Fashion and Retail Ltd.
Ted’s is a style that is... (more)
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ABFRL’s Madura F&L Launches 'Buddy' from State Bank of India Across its 1200+ Stores

Madura Fashion & Lifestyle (MF&L), a division of Aditya Birla Fashion and Retail Limited, India’s largest pure play fashion apparel company has partnered with India’s largest public sector bank - State Bank of India (SBI) to launch payments through their mobile wallet&nb... (more)
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Pantaloons, India’s No. 1 Women’s Wear Retailer Signs Exclusive Deal with British Brand ‘Izabel London’

Pantaloons, a division of Aditya Birla Fashion and Retail Limited (formerly known as Pantaloons Fashion & Retail Limited) (“Pantaloons”), India’s No 1 Women’s Wear retailer added yet another international brand Izabel London to its rich portfolio of exclusive bra... (more)
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Aditya Birla Fashion and Retail Signs MoU with Forever 21 for India Business

India’s fashion power-house, ‘Aditya Birla Fashion and Retail Limited’  plans to unfold a new chapter in the Indian retail landscape, with its proposal to tie-up with the global brand Forever 21 for the Indian market. Forever 21 is one of the fastest growing fashion r... (more)
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