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Press background on Swatch
Company profile
About Swatch Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world's most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. The brand philosophy is based on color, movement, lightness and transparency, which can be seen in every Swatch product and project. Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, free skiing, surfing, beach volleyball and mountain bike slope style. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.
 Recent press releases
Swatch Showcases its Fall Winter Collection 2018 with Yami Gautam

Swatch, the Swiss watch brand known for creating the world’s most innovative timepieces for over three decades, introduced its ‘Fall-Winter’ 2018 collection with brand friend and Bollywood actress Yami Gautam at the Comic Con Delhi 2018. The collections ‘Think fun’, &... (more)
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Swatch Opens its First Corporate Store in Mumbai

Making the brand experience more enticing to its consumers in the city, Swatch today opened its first corporate store at Phoenix Marketcity-Kurla, Mumbai, with celebrated actress Radhika Apte. On this occasion the brand showcased its latest collections – Fall Winter 2016 and Sistem51 Irony.(more)
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