TRA Research, a Comniscient Group company, was conceived in 2008 as an actionable brand insights company dedicated to understanding and analyzing stakeholder Buying Propensity, which is made up of its proprietary matrices of Brand Trust and Brand Attractiveness. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behavior. TRA provides Brand Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report and India's Most Attractive Brands. TRA also publishes the Buying Propensity Index, an economy index that measures the buying sentiment of India.
India’s much-awaited consumer desire indicator, India’s Most Attractive Brands 2016, a study comparing the ‘Attractiveness’ held in brands, has been released. TRA Research, a Comniscient Group company, has listed the brands that have successfully elicited the desire-based ye... (more)
