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Press background on Platinum Guild International (PGI)
Company profile
Platinum Guild International (PGI) is an organization funded by leading South African platinum producers and refiners. Founded in 1975, PGI has been providing information, sales support and training to all levels of the jewelry trade for almost 40 years. In addition to its headquarters in London, PGI has offices in each of the world's major jewelry markets - China, India, Japan and the USA.
 Recent press releases
Celebrity Platinum Engagement Ring Trends Expected to Continue in 2022: Modern Vintage, Colored Gems, and Toi et Moi

Celebrities are known for selecting unique platinum engagement rings, thereby inspiring ring design trends around the world. Who can forget about Jennifer Lopez’s pink diamond ring from Ben Affleck or Beyoncé’s emerald-cut diamond sparkler from Jay-Z? Platinum Guild International... (more)
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Platinum Evara is Very Rare, Very You

For women it’s been a long journey and they have a come a long way. They have learnt that their femininity, is a big part of who they are. It’s not something to be hidden away, or wrestled with; rather it is something to be celebrated. Because owning their fabulously fema... (more)
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Platinum Evara Launches its Latest Collection to Celebrate the Joy of Being You

Young women today aren’t afraid to be their true authentic selves and rejoice in their own unique interpretation of femininity. They are not fighting to prove their worth as a woman but confidently occupying that seat at the table, resplendent in the knowledge of their innate capabilities and... (more)
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To Platinum Red Carpet Jewellery Looks from 2021 Cluster Earrings, Statement Necklaces, and Cocktail Rings

Platinum jewellery dominated the red carpet this past year as celebrities including Kim Kardashian West, Gemma Chan, Anya Taylor-Joy, and Zendaya returned to full glamour for an array of events. According to Platinum Guild International, the marketing association for platinum jewellery, the most po... (more)
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The Latest Collection by Platinum Days of Love is an Ode to A Love that Promises to Remember all that it is Grateful for

Over the last few years, we have realized of how fragile life is, making us value what we have, and cherish the relationships that we hold closest. When everything stood still, couples stood right by each other. They forged new pathways for each other when challenges took over and their dreams took... (more)
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Celebrities Seen Wearing Timeless Platinum Stud Earrings and Ring Combinations: Ideal Styles for Self Purchasing

This season let’s return to the platinum basics. The combination of diamond stud earrings mixed with dainty accent rings including bands set in platinum is timeless and sophisticated, yet also wearable every day. These are staple platinum pieces for your readers to consider buying themselves ... (more)
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Men of Platinum Launches its Latest Collection with Ace Cricketer and Trendsetter KL Rahul

Be it life as we know it or a game of cricket, one needs to steer through and negotiate the challenging circumstances that it brings. There are choices to be made at every point in this fast-changing world. Choices that put one’s values and character to test. Choices between being f... (more)
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"Platinum Season of Hope" Aims to Boost Demand for Platinum Jewellery this Season

Following the success of its first edition in 2020, Platinum Guild International brings back its month-long retail initiative, Platinum Season of Hope, from 8th October 2021 - 7th November 2021. As consumers transition into the new normal, once again, there is renewed vigor for marking those s... (more)
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The Most Iconic Platinum Engagement Rings of Modern Times

Platinum engagement rings became very popular beginning in the late 1940’s with celebrities and royalty choosing the rare metal to openly display their relationship status. Queen Elizabeth II, Elizabeth Taylor, Grace Kelly, and Audrey Hepburn’s dazzling platinum engagement rings are sti... (more)
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Platinum Evara Celebrates the Strong and Compassionate Women Who Choose to RiseWithGrace

The devastating second wave of the pandemic had far-reaching effects across various sections and strata of the society. During these times, it was the women who led from the front and became the fulcrum around which families and communities held together. Right from world leaders and front-line wor... (more)
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