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Press background on Clovia
Company profile
Clovia is India’s premier lingerie and sleepwear brand backed by Ivy Cap Ventures and Zurich-based Mountain Partners AG. The company designs, manufactures and sells premium fashion lingerie, innerwear, nightwear and shapewear. Clovia’s exclusive online outlet in India is called At Clovia, highly skilled designers, fashion experts create exquisite, playful and designer inner wear ranging from bras, briefs, shapewear to nightwear. Sophisticated, sharp and suave, contrasted with flirty, fun and bold prints, and in keeping with international designs and styles, Clovia wants to redefine the Indian lingerie market, and help customers choose beyond standard cuts, shapes and colours. The company’s mantra is – lingerie is a critical part of your wardrobe and it doesn’t need to be drab and boring. The company has been growing at an impressive 100% every quarter and is currently shipping over 250,000 units monthly.
 Recent press releases
Actress Payal Rajput Associates with Clovia, Aims to Redefine Fitness through Fashion

Clovia, India’s leading brand for women’s activewear, innerwear, loungewear, and personal care has got the ball rolling with its latest athleisure range that oozes both comfort and style. The versatile movie star Payal Rajput was recently seen flaunting her fit and healthy self ... (more)
Aamna Sharif is the Latest Face of Clovia Botaniqa, a Unique Skincare Range

Clovia recently roped in Aamna Sharif, the celebrity influencer to promote their personal care range, Botaniqa. Aamna Sharif, widely known for portraying Kashish in Kahiin to Hoga, has also appeared in various music videos for singers like Kumar Sanu, Falguni Pathak, Daler Mehndi,... (more)
Television Diva Chetna Pande Blazed the Look in Clovia's Newest Lacy Bralette Range

Clovia, India’s leading and fastest-growing brand for women’s innerwear, loungewear, and personal care, has been changing the definition of innerwear for urban women who love to spark their inner confidence. The gorgeous TV actress Chetna Pande was recently seen sizzling in... (more)
Adah Sharma Sizzles in Clovia's Latest Bralette Range

Clovia, a one-stop destination for women’s innerwear and personal care range is making a statement with celebrities and budding fashion & beauty influencers for its loungewear and the newly introduced skincare range, Botaniqa. The young talent of the Bollywood industry, Adah Sharm... (more)
Burn Those Calories in Style with Clovia Active

The wedding season is almost around the corner and what better time to get yourself in shape than this. Clovia, India’s fastest growing lingerie brand has launched its all-new range of moisture-wicking activewear called ‘Clovia Active’. From trendy designs and cuts to vib... (more)
Abhay Batra, Chief Financial Officer Clovia – Awarded CFO100 Roll of Honour 2019

Abhay Batra, the Chief Financial Officer of Clovia has been recognized under the 8th annual CFO100 program 2019 for the CFO100 2019 Roll of Honour under the Cost Control Management category. The award was held recently at The Leela, Mumbai.
Abhay Batra - CFO100 pro... (more)
Cartoon Network and Clovia Launch Clothing Collection with The Powerpuff Girls

Cartoon Network has partnered with Clovia, India’s fastest growing lingerie and sleepwear brand, to unveil a unique collection inspired by The Powerpuff Girls. 
Fans of Cartoon Network's classic crime-fighting girl-squad of Blossom, Bubbles and Butte... (more)
Actress Swara Bhasker visits Clovia’s Kalkaji Store on its First Anniversary

Clovia, India’s premier lingerie, loungewear, and activewear brand celebrated the first anniversary of its Kalkaji store in New Delhi with the ace Bollywood Actress Swara Bhasker, on Tuesday. Bringing in the celebrations with a brief meet and greet session, Swara donned a sexy yet cl... (more)
Clovia and Colors TV Enter into a Strategic Collaboration

Clovia, India’s fastest growing lingerie brand, has partnered with Colors TV for an exclusive sleepwear collection called the ‘STARLIT collection’ which will be worn by characters from the TV shows on Colors. The collection was launched in April this year.
 ... (more)
Beat the Heat this Summer - Tips and Tricks from Clovia

Summers are finally here and the scorching heat of the sun is smiling at you to not only play with your skin but also tarnish your overall look with sweat, stickiness and smell. So are you one of them who will submit to this weather or will follow some quick hacks to beat the blazing heat.... (more)