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Press background on Clovia
Company profile
Clovia is India’s premier lingerie and sleepwear brand backed by Ivy Cap Ventures and Zurich-based Mountain Partners AG. The company designs, manufactures and sells premium fashion lingerie, innerwear, nightwear and shapewear. Clovia’s exclusive online outlet in India is called At Clovia, highly skilled designers, fashion experts create exquisite, playful and designer inner wear ranging from bras, briefs, shapewear to nightwear. Sophisticated, sharp and suave, contrasted with flirty, fun and bold prints, and in keeping with international designs and styles, Clovia wants to redefine the Indian lingerie market, and help customers choose beyond standard cuts, shapes and colours. The company’s mantra is – lingerie is a critical part of your wardrobe and it doesn’t need to be drab and boring. The company has been growing at an impressive 100% every quarter and is currently shipping over 250,000 units monthly.
 Recent press releases
Burn Those Calories in Style with Clovia Active

The wedding season is almost around the corner and what better time to get yourself in shape than this. Clovia, India’s fastest growing lingerie brand has launched its all-new range of moisture-wicking activewear called ‘Clovia Active’. From trendy designs and cuts to vib... (more)
Abhay Batra, Chief Financial Officer Clovia – Awarded CFO100 Roll of Honour 2019

Abhay Batra, the Chief Financial Officer of Clovia has been recognized under the 8th annual CFO100 program 2019 for the CFO100 2019 Roll of Honour under the Cost Control Management category. The award was held recently at The Leela, Mumbai.
Abhay Batra - CFO100 pro... (more)
Cartoon Network and Clovia Launch Clothing Collection with The Powerpuff Girls

Cartoon Network has partnered with Clovia, India’s fastest growing lingerie and sleepwear brand, to unveil a unique collection inspired by The Powerpuff Girls. 
Fans of Cartoon Network's classic crime-fighting girl-squad of Blossom, Bubbles and Butte... (more)
Actress Swara Bhasker visits Clovia’s Kalkaji Store on its First Anniversary

Clovia, India’s premier lingerie, loungewear, and activewear brand celebrated the first anniversary of its Kalkaji store in New Delhi with the ace Bollywood Actress Swara Bhasker, on Tuesday. Bringing in the celebrations with a brief meet and greet session, Swara donned a sexy yet cl... (more)
Clovia and Colors TV Enter into a Strategic Collaboration

Clovia, India’s fastest growing lingerie brand, has partnered with Colors TV for an exclusive sleepwear collection called the ‘STARLIT collection’ which will be worn by characters from the TV shows on Colors. The collection was launched in April this year.
 ... (more)
Beat the Heat this Summer - Tips and Tricks from Clovia

Summers are finally here and the scorching heat of the sun is smiling at you to not only play with your skin but also tarnish your overall look with sweat, stickiness and smell. So are you one of them who will submit to this weather or will follow some quick hacks to beat the blazing heat.... (more)
Begin Right with Clovia’s Teen Collection

Banking on creating a joyful first experience, Clovia, India’s fastest growing lingerie brand has launched its new lingerie collection for teens. We all know how significant is that very first teen bra. It can either be the start of the most comfortable and supportive experience for ... (more)
Clovia Launches Valentine’s Day Lingerie Collection

Valentine’s Day is just around the corner and it’s the perfect time for all you beautiful women to indulge in some sexy Valentine lingerie for your special someone. Clovia, India’s fastest growing lingerie brand, has introduced a new range of lingerie and nightwear, speci... (more)
For Your Big Day and Even Bigger Nights to Follow

Lingerie occupies a very special place in a girl’s bridal trousseau as not only does it form the foundation of all her bridal and honeymoon outfits but is also a part of all the intimate moments that she shares with her special someone. From flirting with him to spicing things up, li... (more)
Look Your Best this Navratri with These 5 Trendy Looks

The festival of Navratri has finally begun. When we think of Navratri, the first few things that come to our mind are loud beats, colorful swirls, folk music, and blingy lights. Associated with nights of crazy dancing, Navratri nights witness women decked up in their stylish best - from le... (more)