Acko is an independent general insurance company with its entire operations offered through the digital platform. It will provide personalized products after measuring customer behavior using data analytics. Set-up by Varun Dua, previously founder of Coverfox, Acko has raised $30mn, which in effect makes it one of the largest seed rounds for a start-up in India. The company is backed by Narayan Murthy’s Catamaran Ventures, Accel and SAIF Partners, Kris Gopalakrishnan, Co-founder Infosys, Hemendra Kothari of DSP Blackrock, Atul Nishar – Founder & Chairman of Hexaware Technologies, Rajeev Gupta, veteran investment banker and Founder of Arpwood Capital, Venk Krishnan and Subba Rao of NuVentures, Swiss Re & Transamerica Ventures.