Tourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for business and leisure travel. Tourism Australia’s purpose is to increase the economic benefits to Australia of tourism, supporting the industry’s Tourism 2020 strategy, which aims to grow the overnight annual expenditure generated by tourism to more than A$ 115 billion annually by 2020.
The organisation is active in around 17 key markets, where it aims to grow demand for the destination’s tourism experiences by promoting the unique attributes which will entice people to visit. Tourism Australia’s activities include social and digital media, traditional advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and consumer research.
In a first for any tourism organisation, Tourism Australia has launched a new series of immersive videos that harness the innovative 8D audio technology and take viewers on a sensory journey of Australia’s unique sights, sounds and textures. For the uninitiated, 8D audio is a sound engineerin... (more)
As India took on Australia at finals of the ICC T20 Women’s World Cup 2020 in Melbourne, the sporting capital of the world, a contingent of popular faces from India delivered their loudest cheer at the Melbourne Cricket Ground. Further to the ICC’s call to #FillTheMCG, the squad compris... (more)
Tourism Australia today announced the launch of its ‘Virtual Travel Fair’, a bi-yearly travel sale that gives Indian travellers an opportunity to grab attractive deals on holidays to Australia. What started off as an airline sale, in its sixth and current version has grown into taking ... (more)
Cricket is a shared passion between India and Australia and with India’s cricket tour of Australia taking centre stage for the past three months, the spotlight has firmly shone on the land down under. To continue this momentum and give Indians a glimpse into what lies beyond the cricketing a... (more)
